Senate Approves Bill to Limit Volume of TV Commercials

It is about time...I hate the loud commercials..usually flip the channel or hurry to turn down the volume real quick so I'm not seeing the product they are promoting anyway. Not the most effective marketing plan i would think.

AMEN...it is about time. To all you advertisers out there...when I have my TV on and this happens to me...I put your product on a list of things I won't purchase (or participate in) just becuase of the rudeness and lack of concern for the towards the viewer. I am the homeowner, tv owner, when I set the tv volume it needs to stay there, not have some advertiser control it!

Well it's about time they did something. I'm up until late and hate to have to keep turning the tv sound down when a stupid commercial comes on. It's gotten to the point where I just switch tv off and go on my computer. I know that advertisers buy the time but they don't have to be so obnoxiously loud. I use to be able to just switch channels but I think they got wise to that and every time you turn you would find another commercial. If I want to buy something I will go to the store not look for it on tv.

Good,SOON I hope

Thank the gods. I hate having to watch television with the remote in my hand, poised to turn the volume down anytime a commercial comes on. Finally the senate does something right.

I too will not purchase from a company that advertises loudly. I don't need to be blasted to get the message. To me it's tantamount to being screamed at and NOBODY raises their voice to me. Do it once and your product is on my sh*t list. And yes, isn't it amazing how commercials are on every channel at the same time? Sometimes it seems that the advertiser pays the channels to show their programming very low so that one must up the volume almost to the maximum to understand the show only to have the commercial come on at a "normal" level blasting us out of our skins. Either way it has the same effect. Nope, not gonna buy your product. You're on my list! ~~ I have another list too. If I'm watching a movie and your commercial plays during EVERY commercial break, you go on my list, also. I probably saw it the first time and I danged sure saw it the second time and I'm not going to watch the commercial a third time OR buy your product. You go on my list, too.

I have had more complaints from my wife than for any other things because the commercials were so damned loud.
Thank you. Now I will not have to sit with my remote in hand to turn the volume down during commercials.

I'm delighted! It got so bad that I retaliated against advertisers by muting the TV as soon as a commercial came on. Then I discovered the DVR box from my cable company. Now I record everything even the news. Commercials are someone else's problem now.

I like the loud commercials. That way I know when they are over and need to return from the bathroom.

ABOUT TIME!!! I have purposely not used products from advertisers who have loud commercials. It's a pain to have to constantly get ready to mute the commercials. What about the BACKGROUND MUSIC and/or NOISE during tv shows??? It's obnoxious and completely unneccessary. It doesn't add anything to the show; just makes me mad. Sometimes I have to change channels when it is too much.

It's about time!!! We are the ones paying for the cable, they shouldn't have had the right to control something like the volume. Without the paying customers, they wouldn't have a business. It's bad enough that you can't choose the channels yourself and just pay for those that you want to watch. Instead the Cable company chooses the line up and it's crap on tv. Greed is a terrible thing!

If your old enough to remember, when cable television first began , there were no commercials. The fee that you paid for cable was all that was needed. No sponsers were required. Now with the too many commercials on most cable networks, I wonder.....why do I still have to pay for this annoying service. As a result, I DVR most of the programs that I watch allowing me to simply "fast forward" through the commercials. With regard to the "very loud" commercials, don't advertisers realize that most people just hit the mute button and do not even pay attention to what's being advertised. Just because of the annoyance, I would not support what they are advertiseing

Sweet Jesus, are you for freakin' serious??? We're in a depression, jobs are nonexistant, unemployment benefits aren't extended for the millions who still can't find a job after two years, foreclosures are still high. And they think commercial volume is the great plague on society???? What a pile of friggin' morons!

Too late. Like a Pavlov's dog, I have been programmed to reach for the remote to lower the volume as soon as a program goes to commercial break. It doesn't matter if the volume of commercials no longer overpowers the program, I instinctively pick up the remote and channel surf during commercials. Sorry advertisers, I have been trained to tune out and my learned pattern won't be changed.

Glad to hear this; had thought about calling and complaining about the loud commercials but didn't think it would do any good. For my part, I think it will benefit the advertisers, as I am one who would hit the mute button when some of the commercials were loud and/or annoying (I also dislike commercials or songs with repetitive lines in them); and that would make me miss out on the other commercials. I actually like a good commercial, especially for a new product I might be interested in. I especially get annoyed with the loud commercials when I am trying to go to sleep with the TV on. Honestly, I did not read the entire article; hope this went into effect yesterday!

On par with the federal "do not call" solicitation list, I actually kind of like this even though I am a libertarian. Individuals who want to watch TV should have the ability to limit the loudness of their TV. It is silly that broadcasters would have the choice of what the upper limit of noise in my house is rather than myself. It is sad that it takes more government regulation to accomplish this rather than a technical solution or just a gentlemen's agreement by the broadcasters. They require commercials and TV programs to fall int a certain color range, why not a decibel range as well?