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Google's Goo.gl URL Shortener Finds a Home Online

by Terrence O'Brien on October 1, 2010 at 03:40 PM

Goo.gl url shortener
Head on over to Goo.gl, and you'll find the new home of Google's URL-shortening service that launched in December. At that time, other Google products produced Goo.gl links, but there was no way for surfers to create their own Google shortened links. Now the service has opened its doors to everyone with the stated goal of providing "the stablest, most secure, and fastest URL shortener on the Web." Google does offer some compelling features, including protection against malware, phishing and spam. Logging in with your Google account allows you to see all of the URLs you've shortened, and to view analytic data for the links. Throw a '.qr' on the end of your shortened link, and Goo.gl will create a QR code for you. As it does with most of its other products, Google plans on releasing an official Goog.gl API for developers.

While the service is technically not new, we just hope this is the last URL shortener we have to write about. Truth be told, there isn't much room for innovation in the field, and between Bit.ly, Ow.ly, TinyURL, is.gd, t.co and TCOT.com (formerly GOP.am), we think we've got all the options we need. Let's get back to what the Web was really designed for: animated GIFs and tech blogs!

Tags: goo.gl, google, top, URL shortener, UrlShortener, web

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