Kodak Portra 400 Film Made Exclusively for Scanning -- Not Printing

As Wired reports, the iconic film company is enjoying something of a counterintuitive renaissance in this digital age, as sales of color film remain strong, and black-and-white film sales are actually seeing an increase. With this surprisingly steady revenue, the company is even launching a newly updated line of film, the
After Kodak technicians realized that most photos today will likely be scanned at some point, they decided to create the kind of extremely fine-grain emulsion that would translate well through a scanner. In an interview with the British Journal of Photography, DiSabato explained that the Portra 400's lower contrast allows scanners to capture a wider range of tones, while the film's color spectrum "is not pumped up so much that it begins to compete with some of that tonal information." The team of engineers behind the Portra 400 also collaborated with Kodak's motion-picture department, in order to incorporate some of the company's Vision3 technology into its latest film.





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Comments
39
Subscribe to commentsnycsternSep 30th 2010 7:58AM
I still have a small pile of Kodachrome 64 in the freezer to finish before the end of the year, but I look forward to trying this afterwards.
Jeannie WalterOct 1st 2010 9:00AM
Thank God Kodak didn't give up on film! :) I'm a photographer, but I wouldn't dream of shooting a wedding, or any formal portraits, with a digital camera. I don't care what anybody says--digital cameras do NOT produce the same high quality photos as a 35mm camera with Kodak film. (sorry, Fugi, but I won't shoot photos of my neighbor's dog with your film--for me, it's Kodak all the way) I sincerely believe that digital cameras are nothing but expensive electronic toys...partial proof being that if digital cameras are so great, why do they make a computer program designed to make those digital photos LOOK as though they were shot on film? Sadly, with the 21st Century being so co-dependant on computers, many people fell for the hype, and now seem to believe (or try to convince themselves?) that their digital cameras are better...but a true photographer knows that this is false information force fed to us by the people who make computers and digital cameras. If my only option was to shoot paid jobs with a digital camera, I'd quit the business, because I will maintain my stand until the day I die; digital cameras are for children...real photographic artists know that the only way to preserve their art is to shoot on film. Anybody who tries to convince you otherwise is either lying to you, or to themselves. Those of us who truly care about our photos will only use film--so Kodak, God bless you for allowing us to continue to do so! :)
joeomarOct 1st 2010 1:17PM
Interesting. There used to be a vigorous debate about digital versus film photography. There will, of course, always be holdouts. I'm sure that during the Renaissance when the great artists of Europe were using a glorious palette of oil-based paints, there were probably cavemen advocating the vast superiority of pointy sticks charred in fire. However, the film/digital debate mostly dried up a few years ago as the technology advanced. Nowadays it's pretty settled that the better digital cameras exceed 35mm film cameras for picture quality, and the high-end ones are approaching or surpassing medium- and large-format. Your criticism of the need for computer programs is great, because it categorizes you as the caveman who simply does not understand, and will never be able to understand, digital photography. The extraordinary post-processing abilities provided by a quality digital camera and PC/software is possibly the single greatest ADVANTAGE of digital photography. Someone sitting at a desk with a good color-corrected monitor can accomplish in minutes what used to take days in those old messy, smelly, expensive chemical laboratories called "darkrooms". And that's just a beginning. You will never comprehend this.
All advances involve give-and-take, and digital photography does not EXACTLY REPLICATE film (which is a good thing in many areas). Paradigm shifts are like two intersecting sets; they consist mostly of overlapping capabilities that are common to both, with some features unique to the old, and others unique to the new. Many people are incapable of adapting to the new paradigm; they look at the features that are common to both and say "this is worthless, my OLD system can do this", they look at the features that are unique to the old and say "the new paradigm is a step backwards because it won't do what my old one does" - and their mental makeup makes them incapable of examining, understanding, and appreciating the features available in the new system, no matter how extensive they are. These people are destined to fade away in Time as the world passes them by.
So, you and those of your kind can stick with your pointy charred sticks. The world has moved on. Goodbye.
llpelowOct 1st 2010 1:47PM
However I am from Rochester and sadly these days Kodak treats its people like shit
Hadley StonnerOct 1st 2010 3:46PM
@(Unverified)
steve taylorOct 1st 2010 9:10AM
I used to love film prints submitting them to fotomart or equal and waiting for the surprise of what I shot.
The digital instant stuff today for me just isnt the same. Its like I lost a comfort blanket. I like to touch and feel my prints and somehow having them in virtual wotld has lost majic. Both is good, even the old polaroid has a place today. These new guys have lost something and no idea the fun of the feelings the film brought.
coopsterOct 1st 2010 10:25AM
Finally !! I thought I was the last person left still shooting 35mm. I constantly argue my love for my old Nikons and nice selection of lenses. There is a real art to shooting b&w 35mm, with various filters and different lenses that is lost in the simplicity of a high tech digital camera. Thanks Kodak.
johnpesarOct 1st 2010 10:45AM
Having grown up in the shadow of Kodak in Rochester, it's encouraging to see that Kodak products still have relevance in today's confused world. I too feel that pictures developed from film remain superior to those generated by even the finest Nikon/Canon DSLR's and large format digital cameras available today. Porta 400 however seems to be a bit transitional and might have a limited lifespan. To me it seems to point out that the weak link between a perfect (chemically processed) picture and a less than perfect digital copy of that same picture lies in the digital camera's sensor versus that piece of celluloid behind the lens of a film camera. Porta 400 images shot with conventional film cameras will be chemically processed and then enter the digital world similar to digitally generated images. They will be scanned by a high resolution scanner to produce a digital image likely many megabytes larger that something produced by a digital camera, processed on a computer, and printed on a high end digital printer. Will the end product match the quality of a traditional photograph? For some, probably not. But digital camera sensors and processing power continue to evolve and at some point they will likely be able to produce the same image quality as a scanned Porta 400 image. When that happens Porta 400 will no longer be relevant. I hope is anticipating that eventuality.
reality2Oct 1st 2010 11:08AM
Well,well......I too am a 'real photgrapher'. I have been shooting 35mm and 4x5 view cameras for 40 years.....(You know where it has to come out of the camera Right the 1st time...called composition) I also owned a photo lab and specialized in 'chrome' processing and printing (Fuji supergloss).
If you have never seen 'chrome prints' on supergloss you have no idea of what you are missing. I have hundreds of prints in 16x20 and 24x24 that would knock you socks off. It is interesting to me that Kopda's new film is designed for scanning to produce digital prints which are a joke compared to chrome printing. Get out to a galary if you can find one and see some chrome prints....which by the way are no longer available because Fuji and Kodak quit making chemistry and print materials. Oh and if you hung up a digital print of....say you kidds graduation and it has been there awhile tell me this stuff can hold a candle to even print film prints not to mention chrome which blows it out of the water.
DavenOct 1st 2010 11:05AM
Of course, film is superior in almost every way. Digital photography is just a passing fad with hardly any manufacturers left that produce the "cameras" or the electronic memory for them. Some of us (who know what quality is) can tell that grammophone records actually have a higher tonal quality than any of those new-fangled 8-tracks (another fad). And unlike those cartridges, the gramophone still works if the electricty goes off.
in1nuthouseOct 1st 2010 2:10PM
I concur with you. Even though technology today is making things more convenient and smaller you really don't get the quality like you used to get. I STILL have a turn table and a 35mm camera and LOVE THEM! I also have a Zune and a digital camera and use them a lot but when I want to take a 'good' pic of my kids I use the 35mm. And when it comes to my music the Zune is great for the car but when I'm at home I will take a LP anyday of the week!
Technology is taking a little bit of quailty away for the benfit of being more convenient.
frankOct 1st 2010 11:17AM
WHATS FILM?
PeterOct 1st 2010 11:29AM
I have a Nikon N80 SLR which is of the autofocus genre.I bought it just before the digital cameras were developed to such a fine standard.I still enjoy the anticipation of seeing my prints after processing as opposed to the instant gratification that digital photography affords. It has been disheartening none the less,to see print film missing from the shelves of Walgreens,Walmart,Costco and other stores.
I am hoping that there will be a resurgence in 35mm print film to include all ISO's.
Kodak a name as easily recognizable as General Motors,Ford and IBM must not be lost to the ages.
It has been my observation that progress so often times negates that which took forever to build.
frankOct 1st 2010 12:30PM
Unless you step up to a F5, you have a pretty decent film rate and a great autofocus system with the N80. Its good for action shots. You can take it to an airshow and get as good a shot as anybody.
birdog704Oct 1st 2010 11:28AM
At the last word I had, digital photographs are not accepted as evidence in any court action. only film negatives and prints can be (or could be) introduced as evidence. In my line of work, occasionally I have to appear in court and only film and prints have been allowed because the negatives can't be messed with as can digital photos.
m postOct 1st 2010 12:09PM
@(Unverified) don't kid yourself. any image can be manipulated. your film image can be scanned, manipulated, then have a new negative or slide made from the manipulated image, then printed from the new negative
enigmaticXoneOct 1st 2010 11:37AM
READ THE BOX! It's Portra, with two Rs, not Porta. Portra is a hallowed name in the Kodak product line as anyone who has any history in film photography knows.
Tim OrrisOct 1st 2010 12:08PM
I used to buy about a undred 36 exposure 35 mm roles a month. In the last 5yearsI havebought 3 rolls of film. I am now a big believer in digital. ,t allows me to delete photos less than perfect, and to see mistakes while I havetime to correct them' I njust have a feeling tha fuure historians will have tons of photos of 60,70,80,and early 90s, but little to show of 2000 and future. can't do developing room tricks with digital I used to with print film.
kenOct 1st 2010 12:25PM
Film is still far superior to digital images. I have been telling my customers that all along. As a clasically trained Camera Repair Technician w/ over 30 years experience I am still repairing the major film cameras from 10/20/30 years ago.
Not too many actual camera repair guys out there anymore, and if you still want to use film in the future, you better still find a way to keep us busy !!!
ken strauss
K&S Camera Repair
364 W, Shaw
Fresno, Ca 93704
559 222 3686
ronOct 1st 2010 1:31PM
@(Unverified) "Unverified" makes many insulting remarks and assumptions about those of us who prefer film; this verifies him as an asshole. I will now lower myself to his level, and make the assumption that he doesn't have the artistic talent nor technical ability to create a photo without the digital toys that allow any moron to fake a photo after they screw it up in the field or studio. It's analogous to Orson Welles' reported deathbed statement "Don't let that bastard Ted Turner ruin 'Citizen Kane' with his crayons", re: Turner's proclivity to "colorize" old classic B&W films, simply because the technology is available to do so. Digital photography should be re-named "graphic arts", since it can certainly produce beautiful, artistic, creative images....but it is not true photography.