Kodak Portra 400 Film Made Exclusively for Scanning -- Not Printing
As Wired reports, the iconic film company is enjoying something of a counterintuitive renaissance in this digital age, as sales of color film remain strong, and black-and-white film sales are actually seeing an increase. With this surprisingly steady revenue, the company is even launching a newly updated line of film, the
After Kodak technicians realized that most photos today will likely be scanned at some point, they decided to create the kind of extremely fine-grain emulsion that would translate well through a scanner. In an interview with the British Journal of Photography, DiSabato explained that the Portra 400's lower contrast allows scanners to capture a wider range of tones, while the film's color spectrum "is not pumped up so much that it begins to compete with some of that tonal information." The team of engineers behind the Portra 400 also collaborated with Kodak's motion-picture department, in order to incorporate some of the company's Vision3 technology into its latest film.