Everything Recurs: Sameness and the 'Magazining' of Web Content
The problem, though, is not just that Web content is being "magazined" to look like the corpse of its print analogue; it's that, in this transition, all such sites look exactly the same. Take a look at New York Magazine's recently relaunched Vulture page, or even at The Daily Beast's staid layout. (Big left-aligned promo spot with typophile-oriented sidebars. SNORE.) So, fine! We've obviously moved far beyond the Web 1.0 land of Craigslist and Olia Lialina's "Prof. Dr. Style" -- but isn't the point of brand recognition to make your business look... original?