With the political climate turning against them, the Democrats have taken on a massive rebranding
ahead of the November elections. Central to this image overhaul is a new logo and website, the latter of which is more reminiscent of the latest Twitter app than a political party dominated by old white people (and not in a good way.) The old block "DNC" letters, once filled with an U.S. flag pattern, have been replaced with a simple capital letter "D" inside a blue circle. And the new tagline, "Change That Matters," is torn right from Obama's
successful 2008 playbook. The new site hops on the minimalist bandwagon, stripping all but the most basic of navigation elements away to lay them on a stark white background.
A new site and logo are hardly going to ensure that the party stays in power into 2011, but, if the new look is accompanied by a new social media-oriented strategy, the party may succeed in turning out many of the younger voters who put the party in power in 2006 and 2008. (Again, the DNC will likely look to Obama's campaign for inspiration.) Look for more details later today when Chairman Tim Kaine gets specific during a strategy speech at George Washington University.