Stephen Fry's 'myFry' App Turns Linear Narrative Into a Colorful Pinwheel
Available for iPod touch, iPhone and iPad, Fry's new 'myFry' app breaks down his new autobiography into various sections, which are represented in an interactive colorwheel design. As the author explains in this instructive video, readers can browse the book's 'spines' by turning their fingers around the digital pinwheel. Once a user taps on a particular section of the book, the app will automatically bring up a list of topical tags within the section, and will also list other parts of the book with the same tags. "This non-linear structure allows you to create your own personal narrative," reads the app's description. "Instead of doing something rather prosaic, like reproducing the printed book on a touch-screen, myFry's unique visual index encourages users to discover and interact with Stephen's story in new and unexpected ways."
Penguin is simultaneously releasing Fry's autobiography on the Kindle and other e-reader platforms, as part of an appropriately broad digital launch for a notoriously tech-obsessed author. "We wanted to produce a unique digital publication for his book," Penguin's digital publisher Jeremy Ettinghausen told the Telegraph. "Every word of 'The Fry Chronicles' is in the 'myFry' app, but the design and technology have allowed us to create an experience that would not be possible in print, and discover a new way to present an author's work."