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Study Finds People Dislike 3-D TV Glasses, Surprises Nobody
Consumers may be willing to spend exorbitant amounts of money on tickets to 3-D movies, but, according to a new study from Nielsen, they're a lot less willing to drop hard-earned cash on actual 3-D glasses. As USA Today reports, Nielsen's study, titled 'Focusing on the 3DTV Experience,' involved 425 people, each of whom was given a pair of glasses to watch 30 minutes worth of 3-D television. About half of the subjects claimed that the specs were uncomfortable, while an overwhelming 89-percent complained that the glasses made it difficult to watch other, non-3-D TV shows. Consumers also had issues with the disparities among different 3-D glasses across different systems. One pair of glasses for a Samsung TV set, for example, won't work for shows broadcast on a Sony system -- a fact that apparently makes many buyers less enthusiastic about paying for the equipment. Perhaps the most discouraging statistic for 3-D marketers, however, is the scant 12-percent of consumers who expressed interest in buying a 3-D TV set after 30 minutes of experience. By comparison, a full 25-percent said they would consider purchasing a set before taking the survey.
Nielsen's study certainly doesn't paint a rosy picture for electronics makers looking to capitalize on a real or perceived consumer enthusiasm for 3-D. "It's a marketing challenge," admits Frank Stagliano, Nielsen's general manager of TV Primary Research. Cable & Telecommunications Association for Marketing CEO Char Beales, however, points out that Nielsen's findings shouldn't kill the 3-D TV dream altogether, but should instead give companies a better idea of "what to work on to make [3-D TV] a viable product."
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Comments
1
Subscribe to commentscoachcdayNov 2nd 2010 7:14AM
1. the glasses are not good for all the TV's out right. the manufactures where trying to keep it to themselves.
2. all the 3 D HDTV 's should at least come with more the one or two Glasses - they should all come with at least 5 pairs of glasses, why - check out the household numbers, most household have at least 4 members.
3. the glasses are to pricey to go and get more.
4. remember when they came out on the big screen, the Glasses where disposable
5. that was a test that did not work...