Mentaline Delivers Webcam Therapy Sessions to Your Desktop
Buch, whose previous project, Just-Eat, introduced Europeans to the wonders of ordering fast food online, says he's learned a lot since he launched the site in 2000. As Just-Eat grew, Buch says he realized that the service was "not only about bringing fast food to the consumer, but also about the processes between consumers and suppliers" that transpire in an online forum -- a commercial nuance he's hoping to apply to Mentaline.
It's encouraging to know that Buch is taking a different approach to the consultation industry; delivering Big Macs, after all, isn't exactly the same thing as diagnosing depression. If he's able to find the right e-formula -- and handle the competition from U.S.-based Breakthrough.com -- he may just find commercial success. To do so, he'll have to develop a system that efficiently delivers consultation without sacrificing too much of the one-on-one intimacy upon which the profession was founded. Veteran therapy-goers, of course, will still probably opt for the ostensibly more personal confines of their standard, brick-and-mortar psychologists. But Mentaline could provide a relatively stigma-free alternative to newcomers reluctant to take the plunge.