Arcade Fire and Google Team Up for HTML5-Powered 'The Wilderness Downtown'
The endeavor, part of Google's 'The Chrome Experiment,' turns your Web browser into a multi-windowed canvas, in whose moving panes the user witnesses the interactive features of HTML5. The project is keeping with the song's theme of nostalgia for the past -- when "we" had to wait for communication from our distant confidants (recall the above postcard) to stay connected. The user inputs his or her childhood address, then watches and listens as multiple windows open up in sync with the song, creating a unique video of overlapping frames and windows. The user is later asked to write a letter to his or her childhood self, and then, whatever is written (or drawn), is incorporated into the adaptive onscreen video. Arcade Fire may preach about the dangers of technological evolution, but they're certainly not ignoring the creative benefits offered by new technologies.