Social Gaming Poses Serious Problem for Gaming Industry
These new gamers are overwhelmingly female, and are typically older than those who have been playing since the Atari days. This new demographic would constitute great news for gaming companies if it weren't for one alarming detail: only 11-percent of social gamers say they plan to spend money on such entertainment. Additionally, respondents reported spending 20-percent less on games than they had before playing social networking games. With spending in decline, and an apparently unreliable model for future revenues, companies are going to have to evolve or face an uncertain future, wherein 'FarmVille' is more important than 'Grand Theft Auto,' and neither can make any money.