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Robot Arm Creates Promotional 'Halo' Light Sculpture For Game

Remember Reach
Microsoft is turning to a giant robot arm and an army of Facebook fans to create a light sculpture (slash-viral marketing gimmick) to promote the upcoming 'Halo: Reach.' Remember Reach will launch Monday and ask visitors to plot points of light in a living monument to the members of the Noble Team, fallen Spartans and the main characters in 'Reach.' Wired has a great video explaining the project in detail.

Tags: gaming, halo, Remember Reach, RememberReach, top, videogames, viral, viral video, ViralVideo