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Coca-Cola Camp Lets Teens Update Facebook Profiles in Real Life

by Matt Evans on August 21, 2010 at 12:00 PM

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Israeli Teens who attended The Coca-Cola Village camp this summer were treated to a plethora of Coca-Cola products, as well as what was a normal, fun camp experience. Well, normal except for one thing: the different attractions around camp were integrated to work with the kids' Facebook accounts, allowing camp-goers to "like" different parts of the camp.

Upon entrance, each participant was given a bracelet equipped with an RFID chip, which synced to the wearer's Facebook account. From there, the kids were set loose onto the camp's different water-slides and activities. At each location, there was a small, RFID-equipped station that communicated with the bracelets' chips when a camp-goer approached it. The system would then update the camper's status with a message pertaining to the event or activity. Additionally, camp pictures were auto-tagged if the subjects touched their bracelets to the camp photographer's camera post-snapshot.

When the adolescents returned home, they could show Mom and Dad exactly "what they did at camp today" (and not mumble incoherently, as teens tend to do).

Tags: camp, coca cola, coca cola village, coca-cola, CocaCola, CocaColaVillage, coke, rfid, rfid reader, RfidReader, top

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