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Yuppies in expensive suits and college kids who pretend to study rejoiced last month when Starbucks rolled out free Wi-Fi for its caffeinated legion of customers. But keeping them in the store so they'll buy overpriced coffee and Norah Jones CDs wasn't enough. According to Mashable, Starbucks will launch a Digital Network chock full of exclusive, premium Web content for your latté-drinking browsing pleasure beginning this fall. The New York Times, The Wall Street Journal and USA Today will offer up news, Yahoo! will provide content related to businesses and careers and Apple will give away some free iTunes downloads on the Digital Network. To gain access to these perks, all you have to do is visit a Starbucks and log-on to its Wi-Fi.
Our mom always said nothing in life is free, but in this case, she might be wrong. Savvy Starbucks hopes a taste of these free goodies will lead you to pay for the other dreck they offer. Similar to giving out free food samples at the supermarket -- except not as tasty, and probably with more smooth jazz. [From: Mashable and Yahoo! News, via: Engadget]
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Comments
3
Subscribe to commentsshereeaccessoryAug 13th 2010 3:09PM
Why don't they offer up a site that has discount coupons? Now that's a site I would be visiting!
barbAug 13th 2010 6:16PM
Will they add more electrical plugs to the walls for our computers too? The few outletss at most Starbucks always seem to be in use and my laptop battery runs down quickly so I need to plug in. If they want customers to log in and latte-up, an outlet at every seat would make us stick around!
titan3525Aug 15th 2010 7:47PM
I'll just stand outside the Starbucks if I want to download some free tracks. :)