Poor RIM. Study Finds Less Than Half of BlackBerry Users Loyal to Their Phones
As All Things Digital reports, Nielsen's survey shows that only 42-percent of current BlackBerry owners say they're loyal to their RIM smartphones. A full 29-percent say their next phone will be an iPhone, and 21-percent say they'll be switching to an Android. Among the three major brands, Apple seems to inspire the most loyalty among its consumers, with 89-percent of respondents saying their next phone will stay within the Jobs family. Meanwhile, 71-percent of Android users promise to stay true to their smartphones. On the other side of the coin, only 2-percent of iPhone users and 3-percent of Android devotees say they'll be switching to a BlackBerry.
Obviously, these statistics can't be very encouraging for the suits at RIM, who unveiled the new BlackBerry OS 6 operating system and BlackBerry Torch yesterday. RIM might be able to find a silver lining, however, in Nielsen's market share report, which claims that RIM still claims about 35-percent of the smartphone market -- higher than either the iPhone or Android. Still, a disgruntled consumer base is an unhealthy one, and RIM may have to do a lot more than fine-tune its formula if it wants to reverse this troubling trend. [From: All Things Digital, via: Engadget]