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New Amazon Kindle Models Unveiled at $139 and $189, Price War Continues

by Thomas Houston on July 28, 2010 at 08:27 PM

Amazon KindleThis evening, Amazon unveiled an updated Kindle, the newest member of company's Kindle family of e-readers. The device, simply titled Kindle, lands on August 27th for $139 (Wi-Fi only) and $189 (AT&T 3G).

The new Kindle is 21-percent smaller than its predecessor, and is available in graphite and the traditional Amazon white. Although 15-percent lighter, the screen size is still the same 6-inch size as earlier models, and the storage has been bumped up to 4GB. Engadget remarks the build quality on the Kindle is improved over previous versions, with the experience also improved with faster screen refresh and more responsive navigation. Screen contrast and text crispness both get improved on the new device.

With Amazon and Barnes & Noble battling it out over price cuts this summer, the introduction of a $139 Amazon e-reader is an extremely enticing salvo for readers thinking about diving into the world of e-readers. Amazon CEO Jeff Bezos told the Wall Street Journal, "We developed this device for serious readers. At these price points, it may be much broader than that... People will buy them for their kids."

Pre-orders start Thursday. [From: Engadget, The New York Times and The Wall Street Journal]

Tags: amazon, amazon kindle, AmazonKindle, e-readers, kindle, top

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