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- Terrence O'Brien
Watching Twitter tonight has taught me one thing, Phillies fans are a bunch of whiny dicks. But it's ok, every tank needs a bottom feeder.
- Terrence O'Brien
And I thought I wanted to hug Johan last week. I think I'm officially in love.
- Warren Riddle
Listening to Ra, glance at the notes and there's @AliveRecords. Nice cover, Mr. Boissel! @TheGloryFires #magiccityjams http://t.co/uT0M77VJ
Reader Comments (Page 1 of 1)
(Unverified)Jul 23rd 2010 2:14PM
The author misses the point that this is no SPAM being sent to the cell phones. The people in the audience opted-in to the campaign and were sent relevant follow up messages. They can opt out at any time.
The orchestra used text message marketing as it is supposed to be used. They engaged the audience and provided information such as the Facebook page and discounts. Who would be mad with that?
(Unverified)Jul 24th 2010 1:01PM
This IS Spam.
Unless the orchestra clearly stated that people were opting in when they voted, this is nothing more than a bait and switch tactic. Voting is NOT opting in, and unless it is clearly explained that way it is considered spam.
They could have avoided all of this simply by sending a reply message to the vote with an OPT-IN to receive further discounts and notices. This would have dispelled the feel of a deceptive marketing practice and allowed people to feel they were being invited into the program rather than hauled in by a common bait and switch scheme.
This is most definitely NOT how text marketing is "supposed to be used." And I believe the reaction was less of cultural snobbery than it was of resentment for employing such a practice, particularly to an orchestral consumer market which tends to be small and exclusive, but very devoted.
J. Guertin
President, Practical Text Marketing
http://practicaltext.com