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Everyone hates the IRS. And, when it comes to universal loathsomeness, Facebook ranks even lower. According to results from the 2010 American Customer Survey Index (ACSI), Mark Zuckerberg's social networking goliath scored a 64 out of a possible 100 points, putting it below the IRS (which scored a 79 earlier this year), airlines and cable providers. In a statement, Facebook spokesman Jonny Thaw said the site didn't have much of a chance to look over the survey's methodology, but admitted that "clearly we have room to improve."Larry Freed, president and CEO of ACSI sponsor ForeSee Results, believes that a lot of Facebook's consumer complaints stem from the site's demographic expansion in recent years. As the network has opened its doors to more age groups, Facebook has been forced to deal with a substantially larger consumer base, many of whom don't take kindly to the company's persistent site renovations. Although the social network's privacy policy remains controversial, Freed tells the Wall Street Journal that many consumers had issues with Facebook's expanded online advertising strategy, as well. "Their monetization strategy is not meeting the expectations of consumers," Freed claims.
News of Facebook's poor showing, strangely enough, arrives as the site prepares to announce its 500 millionth member sometime this week. So, how does Facebook manage to attract users while failing to satisfy them? According to Freed, the company is simply the only game in town. Sure, there are other social networks, he admits, but none seem to offer the same quality of experience that consumers find on Facebook. MySpace, for instance, scored even lower than Facebook in the ACSI report. Until something better comes around, then, it looks like Facebook will continue to enjoy a steadily growing customer base -- even if it's full of unhappy campers. [From: Wall Street Journal and ForeSee Results via: Huffington Post]
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Comments
103
Subscribe to commentsennuiJul 20th 2010 3:16PM
the best thing i have done in the past couple of months is getting out of facebook...it was complicated, but i did it....now i don't have to hear about someone's performance of their memoir or some spoken word garbage, or some indie band, or whatever...peace at last.
charlenewoodson1Jul 20th 2010 4:10PM
Amen to that. I agree with you all the way.
dan maherJul 20th 2010 10:27PM
Took me two months to get away from all that crap.
MarkJul 21st 2010 11:52AM
I agree......... they do make it almost impossible to close out an account, don't they?
Sin D FetishJul 21st 2010 2:58PM
can't stand the interface myself...MySpace is better. I was restricted to the size of a video on Facekook...WTF? In this day n age of mass bandwidth/storage. Lame
Robert AndrewsJul 21st 2010 5:35PM
The thing that burns me is the silly Farmville stuff, some one stopped by a farm to fertlize it. It is all fertlizer to me.
SaraJul 20th 2010 3:49PM
Maybe it's just me, but it seems a little strange that people are getting so militant over a FREE service.
If it is free, I'm just grateful I can use it at all, not complaining that it doesn't meet my expectations.
AndiJul 20th 2010 7:24PM
I think it's so funny that supposedly so many people hate it yet everyone seems to use it. And if you want a virus all you have to do is use MySpace for about an hour. Even without clicking anything you still manage to get infected.
T. HarrisJul 21st 2010 9:30AM
I joined FB almost a year ago and immediately left a site where I was a long-term member. At first, it was just because it was something new, but then more and more of my family and friends joined and there's no way I would leave now.
I also play some of the games and enjoy them tremendously.
As far as MySpace....please. I encourage everyone to stay off of it if at all possible. It is full of viruses and seriously slows down your computer!
AbraxusJul 22nd 2010 1:05AM
I agree with you - Facebook is free, if you have it and don't want to use it then don't. I have an account and regularly FORGET to update it, much to the annoyance of my friends who use it constantly. If you don't want all the annoying updates from people who use it too much you can turn that off.
What's the BFD?
carol castilloJul 22nd 2010 2:55AM
I agree, I like facebook, its easy to use, and if someone comes on my page and does something I don't like, bye bye to that someone. I did not like mySpce, it was too complicated and at times nasty.
senecaiamJul 20th 2010 3:55PM
If you want a virus, stay on FB.
No wonder they're so disliked.
Their site is full of worms.
At least the only things I see wrong with the IRS is a few snakes.
xxrosexofxsharynJul 20th 2010 4:07PM
I'm starting to believe some other comments i've read that say AOL loves to post anti Facebook stories now. Facebook does not give your computer a virus, you have to be gullible enough to click on certain links that are put out there by rotten people for that to happen.
bwJul 20th 2010 4:47PM
Did you take the survey????...Never heard of a survey being taken...Never met anyone who took the survey....sounds like someone from a survey company calling their moms and dads so as to make a story..............
CazJul 22nd 2010 1:11AM
Maybe the people taking the survey didn't all know what Facebook was? Depends on the demographic surveyed. Also, maybe they said they liked the IRS, just in case the IRS was monitoring it - believe me, I know people who think they are being monitored by everyone. One of my aunts thinks traffic lights and TV's watch YOU - and yes, she is at loose in the general population on a daily basis! I bet some of the people ranked the IRS higher just because they didn't want to tick off the IRS or the Gods of bad luck who might make you get audited IF you said you didn't like the IRS!
JohnJul 20th 2010 4:58PM
First, if you don't like facebook, leave, see ya. Its not that hard. Second facebook doesnt give your computer virus's and Yes AOL loves to bash fasebook, probably because its a lot better than IM's with people you dont know. I myself like it because I been able to reconnect with old friends I had in the Service that I lost contact with 24+ years ago. I can't possiblly see how all these people could hate facebook more than the IRS since facebook doesn't cost a dime. Cant say that much for the the IRS. Maybe the 13 year olds that take these surveys will wake up one day and say, ok maybe facebook wasn't so bad after all. Ya'll grow up, that goes for AOL as well.
lightbulbsalesJul 20th 2010 5:07PM
This is more phony AOL stuff, because they are jealous that Facebook just passed the 500 million member mark, while AOLs own "social networking" site is a bust!
ibbi7146Jul 20th 2010 6:40PM
I agree. I talk to family members and friends all the time. I don't clink on links from people I don't know or add people to my friends list I don't know. I have not recieved a single virus from FB. All anybody has to do is use common sense. I do believe that AOL doesn't like FB.
Peter Hellenic, USMCJul 22nd 2010 2:47AM
You GO John!!! You 'da man!
JulieJul 20th 2010 5:05PM
My biggest gripe on FB is that it has glitches *on weekends*. If I am on a Group site, many of the posts on the threads won't show up. I often can't open up my Home page or view my Messages page. If I try to respond to a "Friend" request, I can click on it 20 times and it won't work. It seems to me that FB has grown faster than what its infrastructure can support.