Amazon Now Selling More Kindle Books Than Hardcover Ones
TechCrunch speculates that the Kindle's recent rise might have something to do with Amazon's e-book prices, as well. The retailer now boasts over 630,000 books available on the Kindle, roughly 510,000 of which are priced at $9.99 or less. Books sold on Apple's iBookstore, on the other hand, tend to be more expensive. Kindle users also have access to more than 1.8 million, pre-1923 books that are now out of copyright, and are totally free.
By Amazon's own admission, the Kindle can't offer users the same kind of experience that the iPad can. But it doesn't seem like the company is interested in taking on Apple, anyway. By lowering its price to levels far below the iPad's $499 threshold, Amazon is implicitly telling customers that they shouldn't expect all the bells and whistles that come with Apple's price tag. What they'll get is a relatively affordable reader with reasonably priced books. So far, the strategy seems to be paying dividends [From: TechCrunch]