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Boston Globe Sends Readers on Mobile SCVNGR Hunt

by Caleb Johnson on July 15, 2010 at 09:50 AM

The Boston Globe introduces interactive, mobile scavenger hunt.
No longer content to just sit in the background and feed its readers their daily news, the Boston Globe has launched a new mobile scavenger hunt that sends its readers around the city. The 'Boston Globe Trek' uses SCVNGR, a location-based game system that's similar to Foursquare or Gowalla, to challenge users to solve riddles, snap photos of landmarks, and scan unique QR codes.

After downloading the iPhone or Android SCVNGR app, users can choose from six different 'Trek' challenges: romance, movies, sports, tech, photography and news box. (We know which one we'd pick.) Players then hit Bean Town to earn points and badges by answering trivia, solving puzzles, and, yes, checking in at different places along the trek. As Boston.com reports, the high-scorers in this interactive scavenger hunt will win prizes ranging from Red Sox tickets to iTunes gift cards.

An interactive cell phone game won't bring in revenue, but the Globe's news stories, tips and tricks, and general Boston knowledge might stay relevant thanks to the 'Trek.' Frankly, that's all a newspaper can ask these days. [From: PSFK and Boston.com]

Tags: android, Application, boston, BostonGlobe, iphone, mososo, newspaper, NewspaperIndustry, ScavengerHunt, scvngr, top, tourism, videogames, web

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