Fstoppers Claims You Need Only an iPhone for Professional Shots

The 3GS was stabilized by being Velcro'd to a tripod, a model was plopped down in front of a seamless backdrop, and lighting was brought in for the shoot. The accompanying video (after the jump) doesn't show any trickery. The iPhone's camera was used without having been modified in any way. (Note the "impromptu" moment where the camera actually rings on set.) However, a quick glance around the studio reveals that, though the camera isn't first rate, everything else is. In the first shot alone, five very professional lights are used, which, at the least, have to collectively cost more than three iPhones. Morris clearly booked a professional model (complete with hair styling and full makeup), and sent the photos off for retouching.
While we're amazed at the quality of the photographs, we can't help but point out that the lighting, the makeup and the retouching are what make these photos look so good. It would be one thing if the point of the video was to show viewers what an iPhone can do, given extremely conditioned circumstances, but Morris explicitly states that its purpose is "to prove to you that this isn't about having good camera equipment." Proving this in a studio full of expensive equipment doesn't show us any real ingenuity. What Morris may have inadvertently taught us is that, when it comes to studio photography, the camera may not be the most important part of a shoot, after all. [From: Fstoppers, via: Gizmodo]





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Comments
7
Subscribe to commentsclipsiniteJul 10th 2010 9:06PM
Yes, but lighting equipment ALWAYS matters.
scottcarlaJul 10th 2010 10:47PM
Good article. The shot is never the most important part of a good shot...lighting, lighting, lighting....did I mention lighting? Also, the photographer has to be able to have the eye for framing the shot. That "eye" is essential and is often something that cannot be taught.
scottcarlaJul 10th 2010 10:49PM
Meant to say the camera is never the most important part of a good shot...
dustbusterzJul 11th 2010 6:22PM
yeah , ok , but what about if you want to blow these photos up? how large can you go and still expect a good quality pic with this i-phone?
I mean with most digital cameras, you try to blow it up larger than say, 10 x 13 and your going to sacrifice picture quality. So, with this camera phone you get this nice quality in a small size, but what happens with a blown up photo?
Thomas HoustonJul 11th 2010 9:26PM
@dustbusterz, the 3GS camera is only 3 megapixels, so you probably won't be doing much enlarging.
frankJul 12th 2010 5:31AM
Actually the most important part is a decent lens. It doesn't matter what the camera is, its not fast enough, not having the resolving power, you're going to get a crap image. Which is the problem with most P&S, lack of ability to control the lens, either focus or f stop.
Ranjeet RainJul 12th 2010 6:34AM
With those arrangements even a USD 60 Nikon L-20 will take much better pictures. And will be much more versatile. Can be used without tons of professional lights as well.
My point is -- if I can afford to do so much such as setting up professional quality lights and monopod/tripod, then why the heck will I shoot an iPhone. Even the most pathetic digicam made today will blow these images out of water.
In short, these images were created by the sophistication around iPhone, not iPhoe itself. Period.
But the guys who worked on this so hard are not claiming anything wrong. They did say "quality of your image isn't tied to the quality of your camera", anyone noticed? And that's the bottom line. Don't get convinced with iPhone's camera's ability by seeing these pictures. You will be disappointed.