When Google launched the Nexus One
way back in January, the smartphone was supposed to be a serious contender against the iPhone, and was expected to serve as exemplar of the Android
handset. By circumventing the carriers' brick-and-mortar stores, Google also hoped to usher in a new era in cell phone sales; however, it appears to have doomed itself to obscurity, instead. With no presence in AT&T or T-Mobile shops or websites, and no television marketing campaign to speak of, it seems the Nexus One has slipped under the radar of most. While a few people correctly answered that it was, in fact, "the Google phone," most guesses were, understandably, just shots in the dark.