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Testing Times Square: 'What is Foursquare?'

Foursquare check in
Quite frequently we hit the streets of New York City to ask random passersby if they can identify the latest gadget, app or Web site, but we don't think we've ever seen our subjects as stymied as they were when trying to identify Foursquare. Most simply shrugged their shoulders, and one poor person even thought we were giving them a math quiz. In the end, we were only able to find one urbanite who was able to tell us that Foursquare was a location-based social networking application. (You know, "checking in" to different locations?) Although, even then, he seemed to think that it was better for identifying targets for robbery than actually connecting with people.

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Tags: features, FourSquare, location-based, mososo, onthestreets, socialnetworking, Switched Video, switchedonthestreets, SwitchedVideo, top, web