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U.S. Consumers Drop $55M on 3-D Tech in Three Months

3-D TV Purchases
We're still wavering on whether or not to invest in the 3-D TV revolution. But according to some recently released data from market research group NPD, many consumers aren't taking a wait-and-see approach. From an NPD press release, Engadget reports that U.S. consumers spent $55 million on 3-D TVs and Blu-ray players during the first three months the technology hit shelves. That may sound like a lot, but, in reality, it's only a drop in the bucket of what consumers spend on TVs across the board. NPD executive director of industry analysis Ross Rubin expects that 3-D technology will comprise only a small part of the total TV and Blu-ray player sales through the end of the year, too.

So what's keeping consumers from totally buying into the 3-D home craze? After all, you can play 3-D video games on the PlayStation3 now, and even watch MLB games in all their stereoscopic glory. NPD surveyed consumers, and discovered that people were mostly concerned with not having enough 3-D glasses for their friends and family. While just 10-percent of those surveyed were worried about looking funny, nearly 41-percent cited the previous concern, which is -- of course -- directly related to cost. It appears most U.S. consumers are waiting for prices to drop before spending wads of cash to equip their home entertainment systems with a technology that may be no more than a flash in the pan. Remember LaserDisc? [From: Engadget]

Tags: 3-d, 3D, 3dtv, Blu-Ray, business, shopping, study, top, trends, tv