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'Share Happy' Machine Dispenses Ice Cream - If Your Smile Is Worthy
Created for Unilever, the world's largest ice cream manufacturer, the Share Happy is, for all intents and purposes, the most moronic invention we've ever seen. As Market Watch reports, the device essentially consists of a giant "attractor screen," which seems to be something like the flame to an ice cream customer's moth. Once lured toward the screen, the person is prompted to flash their pearly whites, and, with the help of
"We're really excited about the possibility this new technology holds for Unilever," exclaims Ian Maskell, Global Brand Development Director for Wall's at Unilever. "It offers a revolutionary new way for consumers to buy ice cream, and, simultaneously, a revolutionary brand experience." We're sure Unilever's really stoked about their new toy, but it sure seems a lot more de-evolutionary than ground-breaking. Since when do consumers have to prove their happiness before diving into a delicious scoop of dessert? Shouldn't it be Unilever's job to bring a ray of sun-shiny sweetness into our otherwise dreary lives? We see through your gimmick, Unilever. And we will not be your smile monkey. [From: MarketWatch; via: BoingBoing]
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Comments
1
Subscribe to commentsnoreenarshadAOL.comJun 30th 2010 10:30AM
I think it's clever. They want to test technology and computers of being capable of discerning human emotion through facial expressions. I don't think a nice, honest smile- equivalent to a please- is too much to ask for a scoop of ice cream. And I looooove my icecream. And people tell me I'm cynical. If I'm okay with it, you really should be. But then again, if you're also like me, you'll be hideously disfigured with a serious disposition- no really, I'm only 16 and people tell me I look ALOT like my father and mom, and I'm scary, even if I'm smiling, and if I do, it looks forced, even if it's genuine. In other words, I've got the face of a Judge or tired lawyer. So I may or may not get a scoop upon encountering such an icecream dispenser. But hey, there's always variety, right? You don't have to get icecream that way if you don't or can't. Just go find a normal vendor. I guess at least it's a pick me up for people with naturaly beautiful smiles, to be accepted by such a persnickety device, along with the ice cream itself.