Virgin America Offers Free Flights to People With Twitter 'Influence'
After Virgin extends the offer, however, it won't require users to tweet about the company or their experience. "We do not want to 'buy' your tweets. You are receiving the product because you are influential and have authority on topics related to the product," Klout explained in a recent blog post. "This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all."
Klout worked with Starbucks on a similar Twitter-based promotion in March, and Virgin America's certainly won't be the last. The campaign may be behaviorally targeted to a certain extent, but it at least gives consumers the choice of whether or not to participate. Everyone has their own threshold of dignity, and no one wants to feel like a corporate pawn; still, we'd tweet pretty much anything to get a free ride on Virgin -- even if it that ride goes to Canada. [From: Mashable]