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Barnes & Noble Offering Free Coffee if You Show an E-book
Do you love coffee and e-books? If so, Barnes & Noble has a deal for you. According to PC World, customers who show a B&N barista an open e-book running B&N's app will receive a free tall cup of coffee. It's a limited-time offer, so hurry down to your local book megastore before it ends (though, they haven't announced when that will be). Barnes & Noble hopes this promotion will encourage more customers to not only use its e-reader app, but also to purchase a Nook, which hasn't quite lived up to Amazon's Kindle or Apple's iPad.Thankfully, you can download the B&N app on a Kindle, iPhone or iPad, too, which means many smartphone users will also be able to get a caffeine fix. It's a good thing, too, because Barnes & Noble patrons don't want to see a horde of maniacally undercaffeinated nerds. It ain't pretty. [From: PC World, via: Engadget]
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Comments
9
Subscribe to commentsBufo CalvinJun 10th 2010 8:10AM
I do think this is a clever promotion.
One clarification to your post: you can not use the B&N app on a Kindle. There are apps for Kindle and B&N that will work on an iPad or iPhone, as you suggest, but there isn't a Kindle app for the nook (sic) and the B&N eReader app does not work on the Kindle.
ennuiJun 10th 2010 8:32AM
wow....a free cup of coffee....how about a free book.
dgenner8Jun 10th 2010 12:54PM
They do offer free ebooks. There has been a free book each week as an instore promo for a while now.
KarenJun 10th 2010 8:36AM
The trouble is, with many nook owners,there is not a Barnes & Noble within a convenient distance to take advantage of offers like this. When will they offer something to loyal nook owners who don't live near a Barnes & Noble?
ebook loverJun 10th 2010 2:05PM
Your right this is just PR it aims to sell ebooks for all devices. It offers absolutely nothing for the loyal Nook owner. In fact they should be giving out popular ebooks for free with the purchase of the Nook. Sam from http://www.samsfreeebooks.com
J V LJun 10th 2010 9:34AM
I'd prefer they didn't accost you at the door trying to sell you this crap.
I go to bookshops to buy books...those wonderful things that allow you to spend some time in the mind of another person, even if that person has been gone for thousands of years.
When I want to buy electronics, I go to an electronics store.
What I DON'T want is to be headed off--literally--at the entrance, barely past the electronic screening to make sure you're not stealing books, by a smirking kid young enough to be my great-grandchild, trying to convince me that I want that piece of junk.
No, kid. What I want is to be LEFT ALONE in the bookshop...to browse, to relax, to sit in the cafe with a cup of coffee and a book that I might buy, if it's interesting enough.
Stop following me after I ignore your chirpy welcome. Stop sending comments to my back about having a nice day. My day was just fine until YOU opened your mouth and started your sales spiels.
So, B&N--tell your employees to remain in the little display area that now takes up most of the store front. If anyone is interested, they'll come to YOU.
Now, leave me alone to read my future purchase IN PEACE.
Teddy RayJun 10th 2010 12:58PM
Aren't you just a freaking ray of sunshine?
pegsergJun 10th 2010 9:59AM
I've had my Nook since very shortly after it was introduced. Although there were several significant issues at the beginning, with the latest update almost all of them have gone away. The only ones left of any consequence (to me) are the slow keyboard and limited book list.
I have an extensive hard book library and would like to convert all my favorites to ebooks, but many titles are not yet available.
I have always loved books and usually buy several a month and read my favorite authors several times each. For those of us who are arthritic, the Nook is a wonderful and cost effective substitute for the books that are too heavy to manage any longer.
vertical2010Jun 10th 2010 11:48AM
Free anything is great, but I would pass on the Nook. Why? Because I bought one about 2 months ago and more often than not I can't connect at B&N stores. Just yesterday, I couldn't connect at a large store in Hadley, MA (down the road from UMass Amherst). Store personnel said the connection would likely be down all day and might not be fixed anytime soon (blamed it on AT&T). Had connection problems my last 3 out of 4 visits to various stores (including huge store in Holyoke, MA). So offer of "free reading" and "free e-book" in stores are great, but not if you can't connect. Lesson for BN: Next time upgrade connections/servers BEFORE advertising all these e-goodies to get people in your stores (note: works fine over 3g AWAY from stores).