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Louisiana Government Uses Twitter to Spread Information on Oil Spill

louisiana oil spill on twitter
It seems like whenever there's a major international disaster, Twitter is there, helping disseminate information, and keeping people up to date on the latest developments. And the Gulf oil spill is certainly no exception.

As the Wall Street Journal reports, the Louisiana Governor's Office of Homeland Security and Emergency Preparedness is bound by law to answer every single question it receives on Twitter or Facebook, and, needless to say, government officials have been receiving a lot of Twitter traffic as of late. Although the office account has fewer than 2,000 followers, authorities manning the account say they concentrate primarily on directly responding to inquiries, while counting on their followers to retweet any updates or breaking news items from office Twitter. Even if a user posts an angry or controversial question to the governmental account, the office will still reply via direct message.

Christina Stephens, director of communications for the Louisiana bureau, says that engaging with citizens via Twitter has also afforded her unique insight into what kinds of issues people consider most important. Whenever the office tweets about closures of fishing or oyster-harvesting areas, for example, the account tends to see a surge in user feedback. Stephens also says the crisis has demonstrated the divergent ways in which people use Facebook and Twitter. "On Facebook, people are expressing their anger or emotions or frustrations more," she says, while online users typically use Twitter to receive news.

And, with hurricane season on the horizon, the office is planning on using social networking in an even greater capacity, since, as Stephens argues, the medium is becoming an essential part of any crisis management plan. "I do believe Facebook's going to be a big tool for a hurricane evacuation," she says. "During an evacuation, people don't have access to computers, but they can get Facebook on their mobile phone. They're going to use that interface to get information."

When it comes to BP's disaster, it doesn't seem like anyone has much in the way of answers. It's encouraging, though, that the confusion hasn't stopped Louisiana's political leaders from directly engaging with its citizens. We may all be bewildered, angry or depressed about what's going on in the Gulf, but at least Louisianans have an open ear to tweet to. [From: Wall Street Journal]

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