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LifeLock CEO Todd Davis's Identity Swiped 13 Times in Three Years

by Caleb Johnson on May 20, 2010 at 06:30 AM

lifelock ceo's social security number
You knows that it's not a good idea to publicly display your Social Security number. Believe it or not, LifeLock CEO Todd Davis had to learn this seemingly obvious lesson the hard way. According to Wired, Davis' identity, plastered across the company's advertisements, has been stolen 13 times since June 2007, despite his claim that paying LifeLock $10-a-month makes identity theft impossible.

Ironic doesn't even begin to describe this saga. First, somebody used Davis' identity to get a $500 loan from a check-cashing company. The smiling salesman didn't even find out about this scam until the company called his wife's cell phone to inquire about repaying the loan. Most people would have taken that as a sign that something was wrong, but not Davis. He was duped 12 more times. Using the CEO's identity, various thieves racked up a $2,400 AT&T bill, a $573 bank loan and several other small debts from utility and credit companies.

In March, the Federal Trade Commission (FTC) fined LifeLock $12 million for deceptive advertising. "In truth, the protection they provided left such a large hole... that you could drive that truck through it," chairman Jon Leibowitz told Wired. We're guessing there's no room for an appeal, especially since not even the CEO can keep his identity intact. [From: Wired]

Tags: funny, identity theft, IdentityTheft, Lifelock, privacy, security, SocialSecurity, stupid, top

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