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LifeLock CEO Todd Davis's Identity Swiped 13 Times in Three Years
Ironic doesn't even begin to describe this saga. First, somebody used Davis' identity to get a $500 loan from a check-cashing company. The smiling salesman didn't even find out about this scam until the company called his wife's cell phone to inquire about repaying the loan. Most people would have taken that as a sign that something was wrong, but not Davis. He was duped 12 more times. Using the CEO's identity, various thieves racked up a $2,400 AT&T bill, a $573 bank loan and several other small debts from utility and credit companies.
In March, the Federal Trade Commission (FTC) fined LifeLock $12 million for deceptive advertising. "In truth, the protection they provided left such a large hole... that you could drive that truck through it," chairman Jon Leibowitz told Wired. We're guessing there's no room for an appeal, especially since not even the CEO can keep his identity intact. [From: Wired]
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Comments
23
Subscribe to commentsKathleenMay 20th 2010 2:13PM
Ha ha ha ha ha ha ha
revivalmanMay 20th 2010 2:23PM
This is one of the funniest things I have ever read. An ironic twist of fate proves there is poetic justice in the world after all.
mcurtis2962May 20th 2010 2:27PM
ROFLMAO!!!!!!!!
teejer11May 20th 2010 2:39PM
He totally deserves it. I thought it was a good sales pitch though.
mickeyMay 20th 2010 3:09PM
Maybe he's not Todd Davis. hahahhahaahah ahahahah aahhaha ahaha
RICK.STEELEMay 20th 2010 3:25PM
anyone who believed that crap to begin with was a fool
OLDERBLUEMay 20th 2010 3:46PM
Soooo.. what part did the Million dollar coverage play..? Isn't THAT the guarantee implied in his program ?? Even a bank can't promise that it won't be robbed.. just that my money is safely mine when it happens. Please 'Splain..!!
bioroxxMay 20th 2010 4:00PM
This is so funny!
summitjsMay 20th 2010 4:21PM
Sadly, what you don't hear about are the thousands of people this company has helped. What is assumed is that the companies or institutions played by the rules and did what they were suppose to do to confirm the information they were provided. LifeLock doesn't guarantee that your identity won't be stolen, they protect it to the extent the law provides. What LifeLock does guarantee is that they will spend up to $1million to make it right if you are compromised.
Have you ever had a credit bureau ever work on your behalf to correct an error on your report? Good luck with that !
danindixieMay 21st 2010 9:53AM
No, they do not spend $1million to make it right. They let you fix it, let you apply for reimbursement, and then point out that the terms of the agreement are that they will pay ONLY IF THEY DIDN'T PUT A FRAUD ALERT ON YOUR CREDIT FILE.
Since a fraud alert will only deter about 5% of the different types of identity theft that can victimize people, they are are putting up a mighty small fence around a mighty small piece of property, and telling you that you are covered.
neugentkMay 22nd 2010 11:31PM
I froze my file with all three credit bureau companies. It was easy, quick, and best of all it didn't cost a penny.
I believe it is horible to start a business that prey on one's fear. Identity theft is a crime. I believe our law enforcement should be more involved and have more resources to investigate and find violators.
The home alarm companies do the same thing. They make a killing on the fear that our homes will be broken into.
However, if you live in High Point, NC you have to have an alarm. Crime is very high and burglaries are often not properly investigated. No fingerprints and so forth.
BigdaddyMay 20th 2010 4:59PM
Hey Omraee. Learn how to spell for the love of Mike, the word is "militia", not milisha. You look like a dummy when you write like this. Oh, and I am not "haressing" you, or "provacating" you, or "sinareo" or any of the other idiotic grammatical boners you have used. Did you flunk 2nd grade or something?
sarahMay 20th 2010 6:17PM
Way to go Bigdaddy! Couldn't have said it better. LMAO
mtoots77May 20th 2010 5:15PM
What's worse, is that LifeLock was featured on Celebrity Apprentice. It was one of the first tasks that the celebrities had to accomplish a new advertising campaign on.
Things that make you go hmmm?????
snake plisskenMay 20th 2010 5:23PM
I love it when the scammer gets scammed
fleetnasrullahMay 20th 2010 5:31PM
did he pay anything?
KatrinaMay 20th 2010 6:13PM
HUH? Whatchu talkin' 'bout,Willis?
MicheleMay 20th 2010 6:13PM
Duhh. Not very good advertising for THAT company, I guess. I wonder if it will 'go under'?
wolfMay 20th 2010 8:46PM
wow.. please tell me that your hideous spelling is for deliberate comedic purposes...just...wow....
misspelling
OK...as near as i can determine; you said:
"What's worse is when they hear things to your perceived name or business and manipulate the perception of said names within whereabouts that are not common to you but linked to public and common areas.
slander is dangerous and harassment and false representation by a group is felonious to each participant when malicious intent is proven.
there is no 1 man militia.
when technology is implemented to provoke a response that is used to
excuse elevated provocation to continue "waveboarding" (WTF?) and or use the
perception of scenario to divert attention to a area and use me the individual
for a non voluntary "pick" for example in basketball as a diversion that is
victimization for the purpose of trafficking illegal activity."
...hmm...nope...it's STILL all gibberish. must be some good meds you are (or should be) on...
WemblyMay 20th 2010 9:41PM
Stop trying to use big words. You are going to hurt yourself or others around you.