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Apple Changes 'No Cash for iPad' Policy, Thanks to Local News Story

by Warren Riddle on May 20, 2010 at 05:40 PM

Woman Gets iPad The popular "On Your Side" segments which permeate local news broadcasts typically focus on small-time shenanigans and relatively local scams. San Francisco, California's ABC 7 affiliate actually managed to transcend that trend, and garner national recognition by recently exposing Apple's "No Cash" iPad purchasing policy. Although, most of the credit for this exposé should probably be reserved for Diane Campbell, the tale's lovable, quotable and relatable protagonist.

When Palo Alto's Apple Store spurned the hopeful iPad owner and her 600 greenbacks, Campbell sought help from her local news anchors. Channel 7, in turn, broadcast her imploring request to Steve Jobs to "give a sister a break." Apple actually listened to her plea, and the ensuing uproar, as Sr. Vice President Ron Johnson announced a company-wide policy reversal, because "we all would love people like Diane to get an iPad." Apple even dispatched employees to Campbell's house with a free tablet.


So, congrats Channel 7 and Ms. Campbell, for turning what was once a "no win" situation into a victory for consumers everywhere (particularly those with credit issues, jobs which deal in cash and folks who just prefer to handle real U.S. currency). [From: The Huffington Post and ABC 7]

Tags: Apple, apple ipad, Apple Store, AppleIpad, AppleStore, diane campbell, DianeCampbell, iPad, ron johnson, RonJohnson, top

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