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Google to Stop Taking Nexus One Web Orders

Nexus One Web Store Closing
We'd call this an uncharacteristically early admission of failure from Google. The company that brought us Android announced today that it will cease selling the Nexus One through its Web store, and will instead focus on retail outlets. When the company's flagship device makes it to brick-and-mortar stores, the current home for Nexus One orders will soon merely be a place to window shop for Android phones.

Google, while proud of the innovations the Nexus One brought to the market, admitted that the Web store had "remained a niche channel for early adopters." It's no surprise that consumers want to try out a cell phone before buying it, especially since they will likely rely on that handset for at least a year or two. That issue is compounded by the high, unsubsidized price of the Nexus One. Few consumers are willing to shell out $529 for a cell phone sight unseen.

Those who would prefer to buy direct from Google will have the ability to do so online for a little while longer. But once the Nexus One arrives in your local Best Buy, you can expect the Web store to shut down for good. [From: Google Blog]

Tags: android, bestbuy, business, google, google nexus one, GoogleNexusOne, NexusOne, smartphone, top

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