The White Pages to Say Goodbye to New York, if Verizon Has Its Way

Verizon asked New York state regulators on Friday to end the distribution of millions of telephone tomes this year, estimating that doing so would save 5,000 tons of paper. Customers would still be able to request a hard copy of the White Pages if they wished, but a 2008 Gallup Poll, which claimed only one in nine households actually use the book, does not bode well for the White Pages' future.
The millennial generation is married to cell phones, which are typically not included in White Pages directories, but older customers still go the old-fashioned, analog route to find the contact information of friends and family. Even though AT&T has received approval for similar requests in Florida, Oklahoma, Georgia and Ohio, its proposal was withdrawn in North Carolina after advocates for senior citizens complained.
The Yellow Pages would, of course, still be circulated; it rakes in no small amount of revenue from those businesses that pay for listings. The Business White Pages and government directories would also survive another year. Meanwhile, the Internet is gearing up to serve as a repository for those people who have listed land-lines; that would be faster than flipping through that big book, anyway. [From: NYTimes]





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Comments
1
Subscribe to commentsJack M. WolfsonMay 10th 2010 11:22PM
After selling merchants print ads both in Verizon & Your Community Phone Books. I finally left the industry after 8 years. I was spending their precious dollar but they were not getting their ROI like they did 15 years ago.
Lets face it Print Media is a thing of the past!
It is time for the owners of the YP Industry to admit that they are doing a disservice to the business owners.