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TiVo Apparently 'Doesn't Affect Ad Watching', Computer Pioneer Palevsky Dies

by Warren Riddle on May 7, 2010 at 11:31 AM

TiVo Affect

Highlights from this morning's other big tech headlines....
  • Various studies have contributed contradictory evidence about whether or not the majority of DVR owners actually view commercials. The latest survey, performed by Duke University, claims that 95-percent of the material viewed by the focus group was actually watched live, and that the fast forward-ers and live viewers spent roughly the same amount of money on advertised goods. Seriously, 95-percent? Who exactly funded this poll, the AAAA? [From: Engadget]
  • Somehow, his accomplishments have been predominately overlooked, but Max Palevsky was Bill Gates before Bill Gates. In 1969, Palevsky, who passed away Wednesday at the age of 85, sold his Scientific Data Systems computer business to Xerox for $1 billion. The World War II veteran, art lover and philanthropist would go on to found and direct Intel, and he also contributed millions of dollars to political campaigns, films, magazines and museums. [From: The Huffington Post]
  • A California judge has reportedly refused to grant a hearing to multiple media members who wish to learn the basis of the search warrant that was recently executed during the missing iPhone case. We're not sure which is more unsettling in this contentious Apple showdown with Gawker and its editor Jason Chen: the ignorance of journalistic shield laws, or the apparent neglect of the Fourth Amendment and the Freedom of Information Act. Combined, it's all pretty terrifying (unless you happen to the billionaire leader of a massive corporation). [From: CNET]
  • After an extended period of decreased consumer spending on electronics, the previous 12 months have witnessed wholesale increases in technology consumption. According to the Consumer Electronics Association, household gadget-spending increased by 12-percent, and individual spending increased by 10-percent. [From: Engadget]
  • Law enforcement agencies are steadily uncovering information pertaining to the recent Times Square bomb scare, and the latest evidence indicates that the perpetrator used a prepaid "burner" cell phone to communicate with allies in Pakistan. Easily-obtainable mobile wiretap orders increased dramatically during 2009, but police may need to investigate other surveillance methods to snoop on such burner users. [From: Ars Technica]
  • The day that potential iPhone owners have been anxiously awaiting has apparently been pushed back, as insiders believe a Verizon-Apple coupling won't be established until 2011. But, by that point (and because of the apparent disdain for both consumers and market diversity by Apple and AT&T), will anyone even care anymore? [From: Boy Genius Report]


Tags: consumer spending, ConsumerSpending, dvr, intel, iphone, jason chen, JasonChen, max palevsky, MaxPalevsky, morningxtra, prepaid, TimesSquareBomb, tivo, top, Verizon, wiretapping

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