McDonald's, Facebook Team Up to Offer Location-Based Obesity
This isn't the first time, of course, that corporations or retailers have gotten in on the location-based action. Starbucks, Pepsi and MTV have all launched individual campaigns on Foursquare, in an attempt to boost their offline business. Facebook's foray into Foursquare and Gowalla territory, however, is still very much a work-in-progress. As the company's director of national sales Kevin Colleran says, "We're still trying to figure out what our strategy is." Colleran went on to say that the social network will not try to monetize its geolocation services. "We never launch a functionality with the intent of monetizing it," he maintained, citing the site's free mobile app as a perfect example of that altruistic ethos. Although it's the most widely used mobile app in the world, "We don't make a single dime off it," Colleran said. "And that is our intent."
Facebook typically doesn't charge developers for creating new apps on its platform, and, true to its word, isn't charging McDonald's for its new app either. Executives close to the deal, however, say that it was negotiated as part of some larger media deal, so it's almost certain that money changed hands at some point -- otherwise, they probably wouldn't do it. And with other retailers reportedly lining up to follow in Mickey D's footsteps, it seems like only a matter of time before we start seeing corporate status updates pop up across our news feeds. We can't say we're excited about the trend, but if it can encourage fast food patrons to actually start changing locations, it may have some upside. [From: AdAge]