New Jersey Nets Offer Free Tickets to Poor, Unfortunate Gowalla Users
According to Vayner Media, about 15-percent of the winners actually redeemed their virtual tickets for a seat at the game. That's about 76 people. It might not sound like a lot, but that's some extra cash being spent at the arena. Plus, who knows? Maybe they'd never seen a Nets game before and were converted into fans. That's unlikely, since the Nets only won 12 games this year while playing some of the worst basketball we've ever seen, but whatever.
The real winner here might be location-based social networks. When an NBA franchise, albeit a terrible one, uses a geolocation service as part of a promotion, people take notice. We're not saying this is the future of marketing, but with other sites like Foursquare forming corporate partnerships, it could be worth watching with a close eye. [From: The Next Web and Vayner Media]