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Microsoft Edits Kin Ad Following Sexting Concerns

by Ben Deitz on April 19, 2010 at 08:30 AM

microsoft kin sexting
Microsoft has been forced by the moral authority of Consumer Reports to censor an ad for its new line of Kin social-networking phones.

The ad for Microsoft's Kin features a house party concert invaded by attractive hipsters who play with bubble bath foam, wear animal masks and spend more time photographing and talking about their experiences than actually experiencing anything. The ad (check out the original after the break) also features one v-neck clad lad shockingly taking photos of his own nipple and sending them to a friend in what Microsoft probably assumed was an irreverent display of youthful exuberance. It's this last bit that Consumer Reports was concerned about, questioning whether showing a man taking a photo of his own chest could encourage the sexting "epidemic."

Microsoft, eager to avoid controversy of any kind, promptly removed the male breast photo shoot portion of the video. A company spokesperson told Consumer Reports "Microsoft takes the issue of sexting very seriously and it was never our intent to promote it in any way."

As any self-respecting and freedom-loving hipster knows, nipple photography is one of the great tenets of self expression. By removing this integral part of the ad, Microsoft is surely damaging its reputation amongst those in the Kin's demographic. [From: Engadget, via: Consumer Reports]

Tags: ad, advertising, cell phones, CellPhones, consumer reports, ConsumerReports, kin, Microsoft, sexting, top

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