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'World of Warcraft' Virtual Horse Nets $2 Million in Just Four Hours

world of warcraft horseAccording to, a new virtual horse generated about $2 million in sales within four hours of being made available to 'World of Warcraft' users at the Blizzard Pet Store.

By Thursday at 6:30 p.m. EST, according to, nearly 140,000 nerds had purchased a 'Celestial Steed' (which costs $25 and offers no extra abilities) like it was going out of style. So what would make a person purchase a virtual horse that's "freshly born from the Twisting Nether?" Well, it could be the ability to "travel in style astride wings of pure elemental stardust." Or, maybe, these people dudes don't have anything better to buy from the confines of their video game lair (i.e. Mom's basement) -- aside from Cheetos and Mountain Dew, that is.

We know 'WoW' is fairly addictive, to say the least. But we had no clue it created an army of mindless mouse-clicking zombies that are hellbent on purchasing whatever add-on Blizzard releases -- no matter how useless. [From: and]

Tags: blizzard, mmorpg, top, VideoGames, viral, Web, world-of-warcraft, wow