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Companies Investing in 3-D TV Ads, Might Do Better to Invest in 3-D Content

by Lee Bains on March 31, 2010 at 07:20 AM

We have gone to great pains in making you aware of 3-D TVs, and the technological revolution that, manufacturers claim, they will foment upon their release. After having the opportunity to peruse various companies' offerings at CES this January, we were candid with you in our ambivalence, and our opinion holds firm four months later. It's reckless, if not impossible, to endorse or reject a technology in such a fetal stage. While we pundits urge caution, though, manufacturers are busy pushing for consumption.

According to a recent overview by the New York Times, manufacturers like Panasonic and Samsung are both hustling to configure marketing and advertising campaigns. In order to promote their respective 3-D TV lines, Panasonic has dispatched 18-wheelers equipped with 3-D demo stations, LG has been airing 30-second commercials for its 3D-capable Infinia line, and Samsung has shelled out $100 million for promotion, some of which has gone to a 30-second commercial shot with the same technology used in 'Avatar.'

For our part, we'd much rather see quality content than flashy commercials, and, until we get the former, we'll be holding on to our money. We'd rather be considered late to the party than write a $3,000 check so that we can watch the same copy of 'Shrek 2: 3-D' over and over again. [From: New York Times]

Tags: 3dtv, advertising, lg, marketing, money, panasonic, samsung, top, tv

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