Live Nation Fighting Ticket Scalpers With Digital Wristbands
If successful, Live Nation might implement the technology at other venues, but, even if digital wristbands fail, there are other ways to ensure you're not scammed. Only buy from a legitimate ticketing site, like Ticketmaster, or better yet, directly from the band's Web site.
Truthfully, the only demographic this tactic might negatively affect would be the underage crowd. Sorry kids, but it's going to get a little tougher to sneak into those 21-and-up shows with a smart chip snapped on your wrist. Believe it or not, your digital information would raise even more red flags than a fake ID that says you're 37 and living in Vermont. [From: BBC News]