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The study also found that online video consumption rose by about 16-percent over the course of the year, and, most notably, that a full 44-percent of all online video consumption is done from the comfort of the workplace. While online video viewing is definitely on the rise, Nielsen argues that it's primarily used to catch up on shows that people miss on TV, and that television remains the medium of choice for video consumers. Mobile phone video usage has also risen by 57-percent since 2008, largely due to the development of the smartphone market. When compared to hours spent watching TV, though, mobile phone viewing remains far behind.
The increase in video viewing across the board shouldn't come as a surprise to anyone, but the asymptotic increase in online multi-tasking in front of the TV is certainly noteworthy, and ironically, raises the question: what actually counts as "watching" video, anyway? If we spend an hour in front of the TV while browsing through YouTube clips, for example, what are we really watching? We may occasionally glance up at the TV, or bury ourselves in the computer during commercial breaks, but how much of either are we actively engaging? As the numbers tell it, TV may still be the king of video broadcasting, but, if more and more Americans continue to watch it while using their laptops, we may have to decide whether television is the headlining act, or merely background noise. [From: Nielsen, via: ArsTechnica]
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Comments
23
Subscribe to commentsLoveNuskaMar 24th 2010 6:52AM
I am annoyed at the amount of time they take for advertisement. As soon as an ad comes on I am pushing buttons to find something better. After five minutes, as this seems to be the amount of time they take I WILL GO BACK TO THE FIRST PROGRAM UNLESS I FIND SOMETHING BETTER.
JaneMar 24th 2010 7:49AM
I also get very annoyed at so many commercials on tv. I wait 1 or 2 weeks to see a special movie and when it comes on there's more ads than movie. One night we counted anywhere from 17 to 27 ads before they returned to the movie. That's too many in a row. By the time the movie comes back on I'm too tired and sleepy to watch the rest without falling asleep. One ad ends followed by another. I realize the sponsers have to make money too but this is crazy. I even get it on some premium channels I pay extra for in hopes there won't be so many ads but they have even messed those up. Sometimes they even advertise the same movie I happen to be watching. I say ok I know so let me watch it ! Something has to be done about this ! The whole idea is about relaxation and enjoyment but it can cause me to be a grump out of frustration.
Dan GannonMar 24th 2010 12:42PM
The commercials are bad. And the can ruin the effect of a good show. The thing that really grips me though, is the stupid pop-ups, they jump up constantly. I mean, its like the commercials are not enough?? Then the pop-ups. I hate those pop-ups. How are you supposed to get wrapped up in a show when a goofy character pops-up and tells you what is on tomorrow:( ? #**K
I do not watch the tube anymore. I think I may as well pull that cable plug. If I want to watch something, I will rent it. You can rent a lot for the price of cable.
DocMar 24th 2010 1:14PM
Sharon - You and all the spammers on the comment boards are "painful hemorrhoids." Get a life.
L. B. WindleyMar 24th 2010 11:06AM
ADVERTISEMENTS PAY FOR THE FREE PROGRAMING!!!! That is the way it works folks. Until we have a service that will provide premium viewing with no interruption we will have to put up with it.
KimberlyMar 24th 2010 11:22AM
Cable is far from being "free" and ppl pay hundreds of dollars every year just to get decent reception for a few channels... so that argument is pointless.
JoanneMar 24th 2010 2:55PM
The advertisement don't entirely pay for the program. I pay over $80 per month for cable. It was supposed to offset the cost of these programs. We are being robbed!
leonMar 24th 2010 8:24AM
I got satelite tv about 14 years ago because I heard it was commercial free tv. At that time is was pretty much commercial free. Not anymore. I timed a program one night. A one hour program had 22 minutes of commercials.
AnnMar 24th 2010 8:57AM
Back in 1994 when the Republicans took control of Congress, they rolled back all federal controls on cable TV. That is why you have so many commercials and why Rupert Murdoch supports the Greedy Overcompensated Parasites aka GOP...they scratch each others backs. One lies and the other swears to it.
dtayloris1Mar 24th 2010 9:14AM
I agree, I spend most of my watching videos on the web. Hell my back ground noise is on right know....
SerenaMar 24th 2010 10:00AM
I Tivo/DVR most television shows and movies I want to watch. I love being able to skip through the commercials and it takes less time to watch the show.
ChristineMar 24th 2010 10:12AM
I surf, but I mostly craft infront of the TV
StarMasayumeMar 24th 2010 10:13AM
If I'm not on my laptop while the TV is on, I'm often reading a book and glancing up sometimes. I can divide my attention if something is on I'm interested on and block it out when it's not (commercials). I've been in this habit since a young age...
Then again I do this with movies too -- grab one I feel like watching but still grab for a book or the laptop.
pd39Mar 24th 2010 12:04PM
When I was a kid during the 50s we heard all about where TV was going. There would come a day when you could PAY for TV and not have ANY ads! What a great day that would be. Of course, back then there were only 2-3 30 second ads about every 15 minutes. You could pretty well time them so you could go to the bathroom, fix a snack, say "hi" to the wife and kids, or whatever.
So where have we "advanced" to?
Pay TV costing $40 to $300 per month depending on where you live and the packages and extras you want, 1,800 channels, and nary a one that isn't 5 minutes of ads for every 10 minutes of programing, and flash ads and crawls across 20-40% of your screen during the program. It's been a real pain in the azz for 50 years now, and is going nowhere but down hill quick.
diMar 24th 2010 10:58AM
i agree there are to many commercials!! i mute them so i don't have to hear them, they drive me crazy. every 1 hour program has at least 25 mintues of commercials. THATS TO MUCH!!!
JaneMar 24th 2010 12:04PM
Soooooo, turn off the TV. I am dumping my cable on June 1. Sick of paying for trashy channels I do not want to support like MTV. We need ala carte TV. Chose the channels you want, and pay a price accordingly. Free market. The least watched channels will go away. I once heard an analogy of Cable TV packages. It is like going to the grocery for apples and being forced to buy candy. More of our freedom taken away.
Jack McGawMar 24th 2010 12:17PM
Way too many commericals, I have to push my self to get up and just move during them or I miss the rest of the program. They put me to sleep, and I end up waking up after the final scene and never know who the bad guy was.
derekMar 24th 2010 12:49PM
...and 75% pick their nose and flick the boogers on the carpet like I do.
sfcatMar 24th 2010 12:50PM
what silliness. I've been dividing my time watching tv since my mother taught me to crochet at 8. Most people do. doesn't matter if it's web or something else.
AnnMar 24th 2010 1:53PM
No one has to watch ads on TV anymore if you have a DVR and tapes the shows you want to watch. Then just fast forward right through the ads. I love it...haven't seen an ad in years. Ads are loud, annoying, and networks abuse their viewers by showing non-ending ads in a 10-12 minute break. I save a lot of time, enjoy the shows I love. Try it. Rent one from your cable company.