How to Run Your Ad on Fox News for $100
After a friend told him about Google TV Ads, Slate's Seth Stevenson decided to try it out for himself and see if he could actually air a commercial for a fake product on national television. After creating a trippy, apocalyptic commercial for his nonexistent product, Stevenson decided to post it to Google TV Ads. By doing so, he could choose not only the network he wanted to employ, but the time slot and even the show during which his spot would air. After choosing the appropriately ridiculous, unrealistic show during which to air an equally ridiculous, unrealistic commercial, Stevenson purchased air time on Fox News, during early morning reruns of Glenn Beck. After spending just $100 for the time slot, the commercial ran a full seven times, and the Web site advertised at the commercial's conclusion received over 1,000 new visitors.
As Stevenson fully acknowledges, Google TV Ads won't bring down the entire market of mainstream TV advertising overnight, and he's probably right. The bottom line, as always, is money, and deep-pocketed, well established companies will likely continue to dominate major networks and prime time slots. The only difference, though, is that Google has just opened up the market to significantly more buyers, and to an entire swath of small business owners and entrepreneurs, who now need only a video camera and some cash to telecast their message to a wider audience. As has been the case with journalism, music and online video, it seems that the wall separating the individual voice from the ears and eyes of television audiences may be starting to crumble. [From: Slate, via: Gawker]