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How to Run Your Ad on Fox News for $100
After a friend told him about Google TV Ads, Slate's Seth Stevenson decided to try it out for himself and see if he could actually air a commercial for a fake product on national television. After creating a trippy, apocalyptic commercial for his nonexistent product, Stevenson decided to post it to Google TV Ads. By doing so, he could choose not only the network he wanted to employ, but the time slot and even the show during which his spot would air. After choosing the appropriately ridiculous, unrealistic show during which to air an equally ridiculous, unrealistic commercial, Stevenson purchased air time on Fox News, during early morning reruns of Glenn Beck. After spending just $100 for the time slot, the commercial ran a full seven times, and the Web site advertised at the commercial's conclusion received over 1,000 new visitors.
As Stevenson fully acknowledges, Google TV Ads won't bring down the entire market of mainstream TV advertising overnight, and he's probably right. The bottom line, as always, is money, and deep-pocketed, well established companies will likely continue to dominate major networks and prime time slots. The only difference, though, is that Google has just opened up the market to significantly more buyers, and to an entire swath of small business owners and entrepreneurs, who now need only a video camera and some cash to telecast their message to a wider audience. As has been the case with journalism, music and online video, it seems that the wall separating the individual voice from the ears and eyes of television audiences may be starting to crumble. [From: Slate, via: Gawker]
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Comments
49
Subscribe to commentsjfryeMar 23rd 2010 11:38AM
"After choosing the appropriately ridiculous, unrealistic show during which to air an equally ridiculous, unrealistic commercial, Stevenson purchased air time on Fox News, during early morning reruns of Glenn Beck."
The only thing that's ridiculous and unrealistic is the constant flack and negative criticism Fox News constantly receives. I cannot hardly watch any of the other cable news networks because they are all so biased and completely one-sided that actual truthful reporting of the facts is always so filtered and warped to fit a specific agenda or liberal viewpoint that separating real news from editorial comments is nearly impossible. No one is perfect, but at least I get to hear and see both sides of the coin on Fox.
JayFiveAliveMar 23rd 2010 11:56AM
HAHAHA, is your response for real or a joke?! If it was sarcasm, that was hilarious post :) If not.. uhhh:
"The only thing that's ridiculous and unrealistic is the constant flack and negative criticism Fox News constantly receives. I cannot hardly watch any of the other cable news networks because they are all so biased and completely one-sided that actual truthful reporting of the facts is always so filtered and warped to fit a specific agenda or liberal viewpoint that separating real news from editorial comments is nearly impossible."
You do realize that Fox News is the EXACT same thing you are complaining about, except that it is a far-right wing/conservative view point instead of liberal right? How do you get a fair and balanced view if you only watch one right-wing network? Open your eyes and learn to use more than one resource to gather information for yourself. This country needs less Fox "News" drones and more educated people that can think for themselves.
hughjassoliiiMar 25th 2010 6:57AM
Dude, Fox News is today's equivalent to the Nazi Ministry of Propaganda. All of you brainwashed idiots who think it's so "fair and balanced" have lost sight of reality. If Joseph Goebbels saw Fox News today - he'd be so proud. He perfected the "Big Lie" technique of propaganda, which is based on the principle that a lie, if audacious enough and repeated enough times, will be believed by the masses. Fox News uses that technique every single day.
Allen MIllerMar 25th 2010 11:28AM
There exists truly bias on both sides of this discussion. The difference is the ACTUAL news reporting. Fox's 6 PM broadcast gives ALL the news, unlike the left leaning main stream. There are many, many things that the main stream media just don't tell you. I believe Fox is fair and balanced in actual news reporting. We can all see the bias that Beck and Hannity bring, but that's not news. You really need to listen to both sides of the actual news broadcasts and filter out the BS on both. It's pretty easy to tell, even some of you radicals will see the difference.
AngelaMar 25th 2010 1:55PM
jfrye, I couldn't agree with you more. Just expect a whole bunch of replies from radical, far-lefties because they have all been programmed to hunt down people like you who dare to speak the truth. It's their mission to discredit anyone/anything that doesn't completely agree with their socialistic agenda.
jfryeMar 25th 2010 2:16PM
Angela,
Thank you for your remarks. I expect opposition because the people who are willing to stand up in a crowd are the ones who become the biggest targets. This is nothing new to me.
I just love this country and want the best for it and ALL those who are its citizens. It really bothers me when the opponents of freedom making crazy statements on here and who are ruling this country in our governments base their entire arguments and reason for doing anything on hate. I can just really sense so much hate coming from so many people and hate never brings about unity and prosperity.
redlegMar 25th 2010 8:15AM
As I've seen in Iraq. Fox is more acurate than the other news chamels. MSNBC is pure fiction.
donny_laurenceMar 25th 2010 12:21PM
you are not only ignorant but you can't even spell. Fox news is so far right wing that it is sickening. You should watch MSNBC a little more often and get the facts instead of a bunch of scare tactics and lies shoved at you.
sphampeMar 25th 2010 8:14AM
Uh, Tracy ...
America already HAS starving people living on the streets ... perhaps you've heard of homelessness?
Don't recall any grand plans to eliminate such a societal scourge from Reagan, Bush 41, or Bush 43.
Instead, they did their level best to build the wealth of the top 1% on the backs of the other 99.
As was done during the health care debate, they focused on casting an "evil" boogeyman, making "true" Americans fear it, and then pillaged the national economy, all the while convincing the other 99% that they were helping them.
"Trickle down economics"?
"Welfare queen" and "strapping young buck buying T-bone steak"?
"Ketchup as a vegetable"?
"Mission accomplished"?
"If you're not with us, you're against us"?
These are but a few of the massaged messages your heroes foisted on the American people.
Seriously, I understand how the political "leaders" do what they do.
But for you to remain so blind to the reality of your own nation requires your willingness to accept everything they tell you uncritically.
Thomas HoustonMar 25th 2010 8:27AM
Let's try to stay on topic. The amazing thing here is that it's possible to purchase and run your own ads on cable tv at very little cost.
bubba1zfgMar 25th 2010 8:35AM
What a bargain at $100.00 especially considering that FOX is the only channel anyone is watching.
TedMar 25th 2010 6:36PM
I don't know of anyone in their right mind that listens to Fox. I have checked with all my educated friends and not one of them listens to Fox. It's always a lot of screaming and yelling and tearing down the Office of the Prsident and the President himself. It is like a noise machine.Talk a lot or scream a lot and nothing that has a legitimate meaning. It was quieter when Bush was in. It is the only TV station where one winds up with a headache after a half hour.I know a couple they turn it on at night only when they go out so a burglar will think their home. They have not been broken into yet. LOL.
philMar 25th 2010 10:13AM
Ted. You need a new set of friends. Didn't your mother teach you that you are known by the company you keep? Friends don't let friends vote Liberal.
snowmasseyMar 25th 2010 1:29PM
faux un-news acts just like a cult.
Everyone else is wrong, only we know the truth.
Isn't it just a little bit unbelievable that the thousands of other
news agencys in the world are lying & only faux has the facts.
Sounds exactly like hitlers boy goebels.
Brian StoffersMar 25th 2010 9:05AM
Seriously folks? Fox news is so bad and one-sided that everyone thinks it's their civic duty to inform everyone that FOX is a biased, one-sided weapon being used to destroy a president and his office?
Really? Where were you a few years ago?
Oh yeah. You were busy trying to destroy our former president and HIS office. It was happening here, online and through your so-called fair and unbiased "news" agencies hell-bent on doing the very same thing you accuse FOX of doing. One of you got it partly right by saying don't get all of your fake news from only one source; except they just didn't want FOX news as a source at all.
Open your eyes, everybody, and realize you've been getting duped by the "news" reports long before FOX ever existed.
I rarely watch FOX News, but I've seen enough to know they're the conservative equivalent of MSNBC, and I think I'm being more than fair to MSNBC.
Brian StoffersMar 25th 2010 9:16AM
Using insults,rhetoric and hateful sarcasm destroys your credibility.
If people who decide to watch the ONLY news network that ISN'T liberally slanted; they are getting a balance of news.
We are inundated all day long by media in our face every day telling us how "historic", "brave", "thought provoking" etc. ad nauseum, a particular liberal politician or cause is. We even have to support some of this propaganda with our tax dollars (thanks NPR)!
Give us conservatives a break and let us have a small opportunity to peek into a little corner of the universe that isn't swarming with liberal propaganda.
Thanks, so much!
grifter913Mar 25th 2010 10:35AM
CLOWNS YOU ARE ALLLLLLLLLLLLL CLOWNS
KevinMar 25th 2010 9:31AM
I love watching Fox News... for the comic relief, that is.
jhw723Mar 25th 2010 9:36AM
it's obvious from the above comments that most detractors of fox news have not bothered to watch it. they seem to be happy in never-never land where liberals live, divorced from all reality. on no other news program is there a commentator mix like that seen on fox. the same old whine of it being so one sided is laughable coming from the same old tired liberal argument that anyone who doesn't agree with them must some how be mentally challenged. look in the mirror to see a truly brainwashed individual. all it takes to brainwash a liberal is to tell them how they are "the best and the brightest". you can't argue with a true liberal because they are never wrong, cannot be wrong, and never will be wrong about anything. they're just too brilliant and truly do know what's best for everybody. they're especially right in supporting the current ruling class of politicians who somehow manage to live nicely on the backs of taxpayers. time to throw out all the bums and start over.
WilMar 25th 2010 9:46AM
You're right there regarding politicians! THEY know what's best, regardless of what we, as voters and the ones who put them in office, think. THEY think that WE are little children who must be told what to do, how to do it, when to do it. When did this become a country OF THE POLITICIANS, BY THE POLITICIANS, and FOR THE POLITICIANS, instead of OF THE PEOPLE, BY THE PEOPLE, and FOR THE PEOPLE? Let's vote for the PERSON instead of the PARTY. In fact let's get politics out of politics. It'd sure be nice, for once, to have a real representative in office (be it city, state or federal).