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It all began Thursday night, with the following moderator post: "To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic -- they will be deleted." The response, quite predictably, was even more defiant, as users only amped up their logo abuse and rhetoric. Instead of succumbing to the swell of populist aggression, though, the moderator held firm. Demonstrating a surprising ability to act real, the moderator nixed the traditional company line in favor of sarcastic banter, thanking angry consumers "for the lesson in manners," while reminding them: "it's our page, we set the rules, it was ever thus." As the furor began to snowball, the moderator eventually capitulated, admitting that the attempted photo censorship was a mistake, and apologized "for being rude."
As Salon's Andrew Leonard points out, the entire PR catastrophe stems from the moderator's decision to step outside of the boundaries of corporate norms and "act like an actual human being." While Leonard applauds the moderator's boldness, he also bemoans the sad reality that we probably won't be seeing similar humanism from other company PR reps anytime soon. In a way, we only have ourselves to blame for setting up this Catch-22 of corporate social media relations. The entire point of having a company Facebook page is for individuals to go beyond the glossy storefront veneer and typical PR jargon. But, as soon as we see signs of life on the other side, we attack them for being too candid. Granted, trying to muzzle an entire online mob was a stupid idea, but the incident still serves as a reminder that we can't have it both ways. Engaging with corporations on a human level means that, at times, they will act brazenly, just as human will. [From: Salon]
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Comments
48
Subscribe to commentsMargeMar 23rd 2010 12:24PM
You should also contact Cherrios/General Mills and ask them to halt their use of palm oil also....
GerardNYCMar 23rd 2010 12:30PM
any corporation abusing any living organism and making money because of it should not only be legally held responsible but should be sanctioned by American's. Do Not By Their Product Unless Responsibility Is Taken, Retribution Is Made and Changes Are Evident!!!!
starMar 23rd 2010 12:43PM
You want fresh air? Stop cutting down trees - everywhere!!!! Not just in the rain forest, but in the U.S. cities, etc.
After looking around, it's plain that the earth has been literally ransacked and made sick by humans. It's really a sad situation. The drug companies are using us like robots - we do everything they advertise.
animal2605Mar 23rd 2010 12:45PM
Greenpeace at times do, do some good. Their points are valid in ways. Still, at times some of their members do get too radical. It wouldnt hurt if people checked things out instead of flying off the handle. I started finding out years ago that things arent always so black and white. Like the so called oil crisis back in the early 70's. I had a good source tell me that the oil companies were holding tankers offshore and would not allow them in to unload. Now I find sources that a federal judge allowed oil companies to fix prices. Also as far as our current situation in the middle east, Reagan sold chemical and biological weapons to Iraq. Now we are facing another crisis which is growing worse and worse. Like this health care reform bill. Many of us are being priced out of having medical insurance already. This bill will make all of us in a sense criminals. With the illegal aliens added, it will increase our deficit. American companies rather than complying with federal standards for clean air, are moving to Mexico to avoid the heavy fines. PETA in their misguided ways are actually at times being cruel to animals. Like trying to stop the milking of milk cows. It goes on and on and on. People need to wake up, get off their rear ends and voice their concerns more to Washington. I can talk because I do and have contacted my representatives.
garyMar 23rd 2010 1:09PM
HERSHEY CHOCOLATE DOES THE SAME THING AND WORSE. BELEIVE ME I KNOW, I WORKED THERE FOR 14 YEARS!
exoticdoc2Mar 23rd 2010 1:30PM
Eco-weanies. They probably have bought into Gore's global warming crap, as well...never mind one of the main gurus of that religion contemplated suicide after he and his cronies were revealed as lying frauds.
b1llyMar 23rd 2010 2:00PM
Greenpeace is as fanatical as any corporation. They would choose the lives of ANY animal over the lives of humans. Talk all you want about their fight for clean air. Where is it? While people whine about cancer from second hand smoke, the ignore the fact that most of the air in metropolitan areas is BARELY breatheable.
KarenMar 23rd 2010 2:30PM
I agree with the stand Greenpeace is taking, especially since palm oil is one of the very worst oils for our bodies.
That said, I want to know when Greenpeace and everyone else who is against cutting down rainforests to benefit our planet are going to come out against clearcutting of our own virgin forests?
Fly over Washington or Oregon someday and you will see exactly what I mean. We don't even find other uses for these bare, usually federally owned lands.
Why are Our Forests any less important than South America's?