Tumblr 101: Tips And Tricks To Get Started
Sebastian Thrun: Google's Driverless Car
Nestle's Palm Oil PR Crisis Pervades Facebook
It all began Thursday night, with the following moderator post: "To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic -- they will be deleted." The response, quite predictably, was even more defiant, as users only amped up their logo abuse and rhetoric. Instead of succumbing to the swell of populist aggression, though, the moderator held firm. Demonstrating a surprising ability to act real, the moderator nixed the traditional company line in favor of sarcastic banter, thanking angry consumers "for the lesson in manners," while reminding them: "it's our page, we set the rules, it was ever thus." As the furor began to snowball, the moderator eventually capitulated, admitting that the attempted photo censorship was a mistake, and apologized "for being rude."
As Salon's Andrew Leonard points out, the entire PR catastrophe stems from the moderator's decision to step outside of the boundaries of corporate norms and "act like an actual human being." While Leonard applauds the moderator's boldness, he also bemoans the sad reality that we probably won't be seeing similar humanism from other company PR reps anytime soon. In a way, we only have ourselves to blame for setting up this Catch-22 of corporate social media relations. The entire point of having a company Facebook page is for individuals to go beyond the glossy storefront veneer and typical PR jargon. But, as soon as we see signs of life on the other side, we attack them for being too candid. Granted, trying to muzzle an entire online mob was a stupid idea, but the incident still serves as a reminder that we can't have it both ways. Engaging with corporations on a human level means that, at times, they will act brazenly, just as human will. [From: Salon]
Jennifer Aniston's Effortlessly Sexy Style
Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Sheryl Crow Loves To Flaunt Toned Physique
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
Whitney Houston Dead: Stars React to Legend's Sudden Death
QUIZ: How Much Do You Know About Marriage In The U.S.?
Whitney Houston Autopsy: Cause of Death Determined?
Grammy Red Carpet 2012 (PHOTOS)
PHOTOS: Remembering Whitney Houston's Glittering Style
Tips for flying cheaper in 2012
There's only one thing to do when the Nürburgring is covered in snow...
LINSANITY CONTINUES
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
Tax Reform in This Election Year: It's Not Likely
Comforter Soaked In Blood Found In Josh Powell's Storage Unit
Whitney Houston, Bobby Brown: Ex-Husband Honors Singer Onstage
Grammy Awards 2012: The Best & Worst Of The Red Carpet!
TV's Best Music Moments
The Happiest People In The World...
Mitt Romney Wins Maine Caucus
PHOTOS: Two Outfits, One Day!
WATCH: Chainsaw-Wielding Thug Attacks Pub Crawlers
Chloë Moretz Is All Grown Up
Simon Cowell: Whitney Would've Been The Ultimate 'X Factor' Mentor
New Rankings Finds D.C. Is A Great Place For Single Men
'There's No Way She's Dead'
PHOTOS: J.Lo Strips Down
SLIDESHOW: Scientists On God
Former Wall Street Journal Columnist, Best-Selling Author Dies
Anna And Andre Sit Front Row, 1996
WATCH: Adorable Animals Riding Other Animals
15 Obnoxious Notes From Roommates
Comments
48
Subscribe to commentsDennis ClausonMar 23rd 2010 7:49AM
GREENPEACE?? Who gives a rats rear end what these civilian terroists think?
MbiggmiikeMar 23rd 2010 10:46AM
Dennis who else is paying attention? Do you think the Gov't cares? Coorporations will strip anything they can as long as money is involved. Forget about rainforests and water from they great lakes, they don't stop anything unless someone can sue them and it may cost money. The american way is broken, no one cares for their fellow man unless that fellow man can make them money. Let greenpeace do what they can, no one else seems to care.
Carlos de VasconcellosMar 23rd 2010 11:05AM
Obviously millions of people do. I do and I contribute a lot to them. They do a terrific job and will continue to do it. The only thing is they should be tougher.
al schraderMar 23rd 2010 2:02PM
I like a good cause, but before you become a lazy whiner, first get the facts.
I'm actually the son of a farmer. I grow things. These rainforests are located on agricultural soils. It's why they grow so well, same as weeds. There are nearly one billion humans starving on this planet right now. And half of the humans not starving eat only rice or legumes. You can't just plant food growing crops anywhere. They wont grow. You must have agricultural soils & rain fall /climate zones.
So you have to ask yourself, do you want weeds & monkeys, or a crop to feed people ? Alfred Schrader
GregJul 10th 2010 8:06AM
Nestle was in Wisconsin draining off the Great Lakes, bottling and selling it until the People of Wisconsin told them to "GET OUT". Then they bought a 1 mile section of land in the Straights Of Mackinac in the Lower Peninsula of Michigan. They are currently sucking 200 gallons per minute out of The Great Lakes and selling it to people under that Nestle "Ice Mountain" brand. We're seeing boulders and ship wrecks that have never been exposed before because the water level is decreasing very rapidly. Of the worlds water, only 3% of it is fresh water. Of that 3%, most of it is polluted beyond human consumption. Gov. Granholm of Michigan is just letting Nestle make a profit off of OUR NATURAL RESOURSES all because Gov. Granholm never in her whole life figured out how to say "No".
ralph edwardsMar 23rd 2010 4:29PM
Nice response. I think corporate greed will pretty much destroy what's left of the world.
NinasmomMar 23rd 2010 8:15AM
I've been boycotting Nestle products for years, since I learned that they were promoting baby formula in impoverished companies as superior to breastfeeding. Apparently it's still a soul-less company--but then aren't most of them more interested in profit over people?
rufusMar 23rd 2010 9:26AM
isn't the company you work for interested in profits more than people? they hired you didn't they?
are you aware that some women in poor countries can't produce enough breast milk to feed their babies?
with your next paycheck, buy a couple more brain cells.
affordablycleanMar 23rd 2010 8:22AM
Wow, palm oil from Indonesian Rain Forests. Sounds like Nestle is helping hard working Indonesians make a living. I'm going to go get some Nestle chocolate today!
DenirofanMar 23rd 2010 8:26AM
Why do people who feel they hold the moral high ground, always feel they have a right to resort to name calling and threats?? Doesn't anyone in this country know how to make a rational argument without turning into neandethal like a**holes? Whether it's "right to LIFE" fanantics wanting to KILL doctors, or "religious fanatics" showing their love for their fellow man by wanting to beat the s**t out of non believers.....this country seriously needs a lesson in rational discourse!!!
TerriMar 23rd 2010 10:11AM
Thank you! Name calling and profanity diminishes your credibility.
mbiggmiikeMar 23rd 2010 10:46AM
You make your arguement about name calling.......by name calling"@@@hole? Does saying "rational discourse" make you feel educated??
usnowpleaseMar 23rd 2010 1:15PM
Wow dude you have some serious issues! Sounds like anyone who does not agree with you is attacked. We all have a right to our opinion. Thats why it's called freedom of speech. As far as the religious fanatic comment we also have freedom of religion!
BdMar 23rd 2010 8:33AM
1 i agree completely with Dennis......good call
2 Ninasmom....did you mean impoverished countries? Can you explain how promoting something that offers nutrition that an impoverished mother cannot offer a child to help it survive is a bad thing? Not to mention....alot of it was donated.......so who has less of a soul....the ones giving help to those who need it, or the ones who admonish them for doing so?
readthewallMar 23rd 2010 10:29AM
Bd,
To clarify, Nestle was sending women dressed in white attire (think Nurse's whites) to these countries to convince new Mothers that formula was more nutritious than breastmilk. Breast milk dried up, the hungry siblings of these new babies drank whatever they could get their hands on and the formula was diluted in order to stretch the supply. Result? Malnourished babies.
I'm taxing my memory at this point, but I believe it was Nestle who marketed a formula that was known (in the US) to be deficient in an enzyme or protein crucial to brain development, as well.
I may be a little fuzzy in regard to the details - it's been roughly 20 years - but it remains clear that Nestle's practices are reprehensible.
bjmckeanMar 23rd 2010 8:54AM
Bd, you apparently are greatly misinformed about the dangers of bottle feeding in a country where there are limited resources such as clean water (which needs to be used when mixing the formula), refrigeration, let alone the money to buy the formula. Babies die by the thousands from "baby bottle disease". These poor innocent children many times are given watered down formula. It is expensive and watering it down makes it last longer. Remember the water many times is not the cleanest. There are documented accounts of Nestle workers going into hospitals wearing white coats to make them appear more "medical". They hand out coupons to the mothers for free formula at the milk stores - enough to last until the mother's own milk has dried up. The formula at one time was a third of the take home pay of the father. The World Health Organization in 1981 came out with a WHO Code that listed things a company cannot do - one of which was give free formula to nursing mothers in the hospital. Trust me, Nestle is NOT giving "help" to those who need it. They are pushing their inferior product down the throats of unsuspecting babies in Third World Countries. Ninasmom is standing up for all those poor mothers who are being fed a lot of crap from Nestle. Educate yourself on the Nestle Boycott which I have been a member of since 1979 and on the superiority of breastmilk.
DGMar 23rd 2010 9:02AM
Good to know as now I will most definitely won't buy Nestle' products. I feel if you're going to support other countries, you need to find a way to do this in an environmentally sustainable way. NO THANKS, Nestle'! Thank you Greenpeace for fighting the war on this effort and esp. saving the whales:) I know the whale part was off the wall and has nothing to do with chocolate.
JennyMar 23rd 2010 9:04AM
Who cares????
russMar 23rd 2010 9:28AM
toyota sucks! ! !
myssteryyyMar 23rd 2010 9:21AM
what are you people smoking? These "civilian terrorists" as you call them, Dennis, are the ones out there bustin' their butts so that you and I can breathe clean fresh air... so that our great- great grandchildren can also! The rainforests of the world provide the majority of our clean air, not to mention, provides certain plant life that ONLY grows in rainforests that we make certain medicines from! On a lesser note, as far as you are concerned, it also provides a habitat and certain foods for animals like the orangutan - an animal that is on the brink of extinction!
So why don't you find out all the information about a subject before you vomit up all your stupidity on a subject you obviously know nothing about!!!