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GM Wants to Bring AR to a Car Windshield Near You

by Terrence O'Brien on March 18, 2010 at 08:36 AM

GM Wants to Bring AR To a Windshield Near You
Augmented reality has primarily been used to locate nearby restaurants, insert 3-D baddies into video games, and offer glorified advertisements. General Motors, however, is trying to put the technology to good use, and integrate it into the windshields of future automobiles. Under the generic title "enhanced vision system," the prototype uses sensors, GPS, and video cameras to overlay useful information in a heads-up display (HUD), and thus aims to curb distracted driving.

GM envisions transparent phosphors that are able to highlight lanes in fog, and can pinpoint destinations, not on a map, but in the driver's field of vision. The system could also be used to alert drivers to passing cars, or to animals and children in the street ahead. Sadly, GM doesn't expect the technology to make its way into a commercially available vehicle until at least 2016. We're just hoping some other company takes that as a challenge, and pushes this technology to its limits. [From: New York Times]

Tags: ar, AugmentedReality, car, cartech, distracteddriving, driving, GeneralMotors, gm, gps, top

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