Fandango and MovieTickets.com Debut Mobile Tickets for Your Phone
After buying tickets online, customers will receive an SMS, MMS or e-mail message containing a link to an online bar code. With the aid of dedicated on-site scanners, employees will only need to verify the code as displayed on your phone. That means no physical ticket. Effectively eliminating lines at both kiosks and the box office, patrons can head directly to the actual screening room.
Fandango has begun rolling out the program at a handful of theaters in Texas, California, Hawaii and New York City. MovieTickets.com's program is currently limited to theaters in Chicago. While we're happy for the environment and all, we only begrudgingly realize that we'll no longer be able to sneak our friends into the zillionth 'Avatar' showing by handing them someone else's ticket. Oh well... there's always BitTorrent. [From: TechCrunch and Film Journal]