Target Fights Papercuts With Cell Phone Coupons
While Target claims it's the first to offer this service at every store, other retailers have experimented with the concept. According to USA Today, J.C. Penney is testing a similar scanning technology at 16 locations across Houston, Texas, while grocery stores like Kroger and Safeway have implemented similar projects, although on a smaller scale.
It's interesting to see Target take the lead in offering digital coupons, which, research suggests, have higher redemption rates than print coupons. Still, it will take adoption from companies like McDonald's and Walmart, and continued improvements in smartphone compatibility, before digital coupons can truly go mainstream. [From: MarketWatch and USA Today]
Reader Comments (Page 1 of 1)
sam.prudent said 8:31AM on 4-21-2010
these phone will going to break the record
mobile phones
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Thomas Houston said 6:10PM on 4-21-2010
What phones?
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mobile phones said 12:41PM on 4-27-2010
It's interesting to see Target take the lead in offering digital coupons, which, research suggests, have higher redemption rates than print coupons. Still, it will take adoption from companies like McDonald's and Walmart, and continued improvements in smartphone compatibility, before digital coupons can truly go mainstreammobile phones
Reply