Samoas and Social Networking: Girl Scout Cookies Get Linked Up

This year, though, the Girl Scouts of America have drastically altered their marketing strategy. Gone are the toothy smiles and the door-to-door heart-string pulling. In its place are E-vites and Facebook messages. That's right, the Scouts and their staggering $700 million(!) cookie industry are storming the beaches of social media. As NPR reports, the nationwide initiative marks a significant change from last year, when one scout in North Carolina was reprimanded for posting a video on YouTube to sell her stash. This year, though, Scout authorities have changed their Trefoil tune and say that online hawking not only helps fill up their coffers, but that it gives young girls valuable experience in social media marketing, as well.
Much of the concern over last year's video controversy stemmed from fears that entrepreneurial Scouts would risk divulging personal information or falling victim to online predators. With a specially designed safety program from Microsoft, and with the help of watchful parents, though, troop leaders say they can now minimize risk and maximize sales. We're sure they'll continue to rake in the cash, but we have to admit that it's a bit sad to see something as institutional as the Girl Scout cookie campaign go impersonal. More than any other product, Girl Scout cookies have always been intrinsically linked to the uniformed sellers behind them. Inevitable, of course; but we can't help but feel that a major part of the Girl Scout mystique may soon become a thing of the past. That being said, go ahead and sign us up for a few crates of Lemon Chalet Cremes. [From: NPR]





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Comments
46
Subscribe to commentsnanellenMar 7th 2010 5:36PM
I worked for the Girl Scout organization for 16 years-never missed a day or called in sick-and was basically cut for financial reasons, without even a thank you for all my years of service, which is why I'll never buy another box of cookies.ever!!
RoasterMar 7th 2010 6:28PM
I guess I'm disappointed when I see the girls looking kind of "scruffy" wearing jeans and t-shirts with just a sash identifying them as Girl Scouts. I remember getting dressed up in the full uniform and wanting to look my best when I went out to sell cookies
Dazzle
ShannonMar 7th 2010 8:15PM
Sorry that the family of many Girl Scouts cannot afford the "full" uniform to suit your fancy. I am the mother of a girl scout and a boy scout and I cannot afford to buy the full get up for both children in addition to the monthly dues, field trip expenses, books, learning material, fundraising purchases, etc. If you would like to donate the $80+ for the uniforms every year, since my children grow one to two sizes each year they uniforms must be replaced to keep up with their growth spurts I would be more than happy to accept it. I was a girl scout as well and it was not as expensive 25+ years ago as it is now. I recall my mom being able to attend meetings and events without having to pay $25 to be a part of it as I have to do now. I also recall being able to sell cookies and collect the money upon delivery, however this year I had to collect the money in advance, ever tried to sell a box of cookies without the cookies? It is not the same as it was years ago. The girl scouts in my area have become nothing more than a money pit. My daughter loves being with the other girls which is the only reason she is still involved, if it weren't for that I would pull her out to involve her in real social and community outreach programs....Thank goodness for 4H at least values and integrity are still taught there.
BillMar 7th 2010 8:24PM
Those girls in the scuffy jeans still go door to door on their walk abouts and still set up booths. The older scouts are the only ones allowed to use the sites and they have guidelines they must follow.
sigMar 7th 2010 11:19PM
When I was a girl scout in the late 70's early 80's we were required to dress in full uniform. We weren't rich, but we knew the cost of being a girl scout. Perhaps if you complain about the cost buying a uniform, you should get rid of cable TV and spend that time with your kiddo doing craft projects and charity work for the girl scouts program.
forvr22Mar 8th 2010 1:34AM
I couldn't agree more! Seeing the sash worn with any old thing is without any boundaries. Girl Scouting has lost it's values and value to girls all in the name if being hip and popular. Scouting was about self reliance and values built by outdoor activities, respect, hard work, learning the right way. This is gone, anything goes. That's why so many past scouting families have also gone from girl scouts, while they remain with boy scouts.
KittiMar 7th 2010 6:12PM
This is exactly why you cannot believe anything you read online! I am a Cookie Trainer for our Service Unit (lots of troops - various schools - common leadership) and girls cannot just go onto the social networking sites and "hawk" cookies. TEEN GIRL SCOUTS ONLY may follow the very specific guidelines and utilize a few approved sites for selling cookies. No Junior, Brownie, or Daisy Girl Scouts can do this - it isn't allowed! The girl in NC last year - sorry to say her parents weren't thinking when they allowed her to make her video - she gave her name, her school, her hometown... everything a pedophile would need to find her. That is exactly why GSUSA has such strict guidelines - I can't even take a picture of the girls in my troop (my daughter included) and list their complete names. I can't even state the specific location of the picture.
NPR has fallen victim to the same disease that has infected all media - they are out for the shock, not the substance.
Sally GMar 7th 2010 8:45PM
Sorry, Kitti, I've bought my last box of GS cookies, regardless of the age of the scout, unless she personally sells them, face to face. I was a Scout, never sold a lot, but my parents wouldn't have dreamt of selling for me. Of course the Internet didn't exist then, but to me it's about personal contact, and this article and I both deplore its loss, even in the older scouts (I was the only one in my troop who made it into Senior Scouts, anyway, and I remember selling most cookies in middle school, when I actually talked my mom into being the “cookie mother”). Selling to strangers, or in the most efficient way possible with every contact you have? No, thanks—that just makes more money for the national/regional organizations. Teens certainly don't need more excuses to spend time on Facebook—and this is just one more reason for me to stay off.
Sorry to rant, but your post struck me as a red herring.
rmfennMar 7th 2010 6:19PM
So did the girl who was reprimanded last year get a proper apology?
Patty PMar 7th 2010 7:45PM
I just want to know what happened to the parents of these children taking their scouts door to door (PARENTS TAKING..not just driving) and selling cookies? How much are the girls making now per box?? And why are they allowed to "hawk their wares" in front of stores?? I have stopped buying girlscout cookies because of the cost and the sales tactics. When the parents start working more with their children then I will buy cookies again.
BillMar 7th 2010 8:24PM
You sound like a smart one, I guess ALL parents are the same and ALL girlscout parents are the same. What do you care how much per box and who is it hurting that these girls get to sell cookies in front of stores?? We get .60 cents per box and the boxes are $3.50 each here in Virginia Beach, VA. I don't know of any parents in our Troop that don't WALK with thier kids on the walk abouts....the whole purpose of it is for the GIRLS to do the work and get a sense of accomplishment from earning money for their troop throught good old fashioned hard work.
goo1155Mar 7th 2010 8:27PM
I have also stopped buy girl scout cookies. The cost has skyrocketed for a box of cookies and the quality has gone down. Thin Mints aren't nearly as good as they used to be, and I can get the same cookie at Dollar General for less than $2!
I also hate the ambush outside of grocery and retail stores!!! If I want girl scout cookies or boy scout popcorn, I know where to find these items. I don't need or want to be ambushed by lazy scouts when I go to the store.
CSMar 7th 2010 7:56PM
I highly suggest that everyone stop buying these overpriced cookies. Not to sound like a tightwad or someone who doesn't like girl scouts, I actually do care about them. It's more so that these cookies are mostly available at the regular retail level at much lower prices, and also that the girl scout troops don't get nearly enough from the sales of these cookies. They are merely taken advantage of by the manufacturer and get usually just a pittance of what they should get. Anytime I'm asked to buy any I simply and politely state that I buy the cookies I want if I want any in the store, but that I'll donate money directly to the girl scout troop in question. Rather then see a portion of that money go directly to a greedy corporation that takes advantage of the girl scouts by hiding behind their facade.
BillMar 7th 2010 8:24PM
Prices vary depending on the area you are in. It's up to the service unit. You cannot buy these cookies at a store, maybe something close but NOT the exact same cookie. Our cookies are $3.50 a box in Virginia Beach, VA and we get .60 cents per box we sell.
rdz69Mar 7th 2010 8:59PM
Well said! 15% profit is an insult. What ever happened to child labor laws? The girl scouts should set up their own cookie co. and make a 50% profit.
cntrygrlstaciMar 8th 2010 12:30AM
Selling the cookies is not just about the girls earning money for their troop. It is also teaching them things like responsiblilty, setting and meeting goals for themselves, salesmanship, etc. Not to mention that the girls enjoy themselves and absolutely love making that sale. If more people stopped buying and just donated the money, what would that be teaching them? That they wouldn't have to work for what they wanted as long as they just put their hand out for it. Don't we have enough people with that mindset in the world?
Joe Papierz JrMar 7th 2010 8:52PM
I was going to replly to Shannon but she didn't have a reply shortcut button at the end ot her comment. My suggestion to her, and others in the same situation is to just say no to girl scouts. Get your daughters and their friends involved in other after school clubs and activities. Check with school guidence counselors to see what is available. Maybe some sports teams? Checker/Chess club? Check with the mothers of your daughters friends and see if they might be of similar mind regarding Girl Scouts and start up your own club with similar goals and activities.
BILLMar 7th 2010 9:05PM
The saddest part of the girl scout cookies are doing just like other products. Like what used to be a 1/2 gallon of ice cream, or 2 cups of shredded of cheese, products that are now smaller but being sold at the same or a higher price. I hear now from some who have bought cookies that the product has a smaller package and lesser cookies but same price.
jsmacdMar 7th 2010 10:27PM
Bill, you are so right. Noticed the same in the order I rec'd this week. There's more packaging than cookies in some and lots of empty space in others. I wholeheartedly believe in these organizations (my son is a Cub Scout) but next year I'm just going to give them a donation and be done with it.
PamMar 7th 2010 9:14PM
As the mom of two former Girl Scouts and a former cookie mom (WHAT was I thinking??? LOL) I have to take issues with some of the comments. My girls always went out door to door to sell cookies. I always went with them. No way would I send them out by themselves. When both girls were selling cookies, we alternated houses. We also did the store front sales. If you don't want to buy cookies, politely say no and walk away. You can also just donate the money and not buy any cookies. The troop only gets . 50 cents a box, if anyone is taking advantage of someone it is the cookie makers. I've never heard of having to pay for the cookies ahead of time. I also agree with the Mom who noted the cost of the full uniform. All I've ever bought is the vest. The rest of the uniform was never needed.
Bottom line...... if you want cookies buy them, if not politely say no and walk away.