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Disgruntled Moviegoer Takes Her Fight to Facebook

When Sarah Kohl-Leaf and her husband went to a recent screening of 'Shutter Island,' they were expecting another normal, pleasant night at the movies. Little did they know, however, that they were about to embark on a customer service nightmare of epic proportions. When they arrived at the St. Croix Falls Cinema in Wisconsin, they found themselves short on cash. Since the theater's ATM was broken, and the ticket office didn't accept credit cards, their friends had to cover them with a check. After the film had begun, theater employees suddenly burst through the doors, claimed that eight people had been admitted illegally, and proceeded to conduct a massive ticket check -- all while the film kept rolling. When Kohl-Leaf returned home, she decided to e-mail a complaint to Evergreen Entertainment, the company that owns the movie complex. And that's where things really got interesting.

The next morning, she was greeted by a profanity-laced ray of sunshine from Evergreen vice-president Steve Payne, who opened his reply by asking her to "drive to White Bear Lake and also go [expletive] yourself." To hammer the point home, he continued, "If you don't have money for entertainment, get a better job, and don't pay for everything on your credit or check card." The VP eventually sent a follow-up e-mail to apologize, but it was too late; the rabbit was out of the hat, and was already hopping all over Facebook.

After Kohl-Leaf initially posted the e-mail chain to her profile, it began spreading among her friends. Eventually, her cousin's friend created a Facebook fan page to both publicize the ordeal and organize a boycott of the theater. As of Thursday morning, the group already has over 5,000 members. Believe it or not, a contingent of reactionaries has set up its own group in defense of Payne. Its membership, not surprisingly, was barely pushing 100 at last count.

Payne obviously knew he made a mistake, and tried to remedy it. But, in the age of social networking, when even the slightest of missteps leaves an indelible footprint, the option to take a mulligan no longer exists. You'd think that by now most business owners would've learned that, no matter how harmless a customer dispute may seem, it always runs the risk of being tried in the Facebook court of public opinion. Payne, clearly, proves that some still haven't. [From: StarTribune via Bits Blog]

Tags: consumer, CustomerService, facebook, movies, socialnetworking, top, web

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