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Elaborate Scheme Dupes Thousands of Brides and Businesses

Elaborate Scheme Dupes Thousands Of Brides and Businesses
By now you're well aware of the fact that Internet swindlers have no souls. So, it should come as no shock that one group of crooks has targeted both the lovestruck and the marital industry (the latter of which, arguably, already exploits the former).

Of late, the Web would have you believe that the Boston 411 Bridal and Home Show is the largest such convention in New England, but it is, in fact, an imaginary event cooked up by Internet charlatans. The ruse was particularly effective because it leveraged several different outlets, including Twitter, Facebook, a proper Web site, and even radio ads -- all employed to lend an air of legitimacy. Police told the Boston Globe that an estimated 5,000 people had paid a minimum of $15 to gain access to the show, with some businesses handing over larger exhibitor fees, in amounts as high as $4,000.

Chris Matyszczyk, from CNET, estimates that the scammers made off with roughly $100,000 before the event was discovered to be a fraud. The event's Facebook page has been removed, and the entry on EventLister.com has been updated to indicate the show is a fraud. However, the scam's Twitter account, The Boston 411, is still up and running.

Police are investigating, but have not yet identified the perpetrators. The incident illustrates how easy the Internet makes it to craft a compelling hoax. No matter how smart or careful you might be, there is always a chance that some scammer is smarter. [From: Boston Globe, via: CNET]

Tags: boston 411, Boston411, crime, scam, socialnetworking, the boston 411 bridal and home show, TheBoston411BridalAndHomeShow, top, twitter, viral

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