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Verizon's Gender-Based Ads Fall Flat, Viewers Go 'Gaga' For Vevo

by Warren Riddle on February 26, 2010 at 11:55 AM


Highlights from this morning's other big tech headlines....
  • AdMob recently surveyed almost 1,000 smartphone owners in order to glean information pertaining to age, gender and brand choice. Despite Verizon's attempts to blatantly, and offensively, pander to women, the study's data indicates that men still make up the majority of webOS owners. Apple's gadgets successfully crossed the gender lines, though, as iPod and touch owners were pretty evenly distributed between male and female. [From: Engadget]
  • Vevo is just a fledgling in the online music scene, but, according to early usage statistics, the service made an almost instant impact on the Web. More than 35 million unique visitors apparently checked out the site during its first month, but, for some ungodly reason, 25-percent of those people were there solely for the Lady Gaga vids. [From: Mashable]
  • Since Verizon's gender-based Droid and webOS advertising didn't produce noticeable gains in male or female usage numbers, Palm is now saying that its overall sales numbers are also disappointing. The company's third quarter numbers were remarkably similar to those of the second quarter, back before Verizon started carrying the Pre Plus and Pixi Plus. [From: Engadget]
  • A Virginia federal judge has sided with Microsoft in its quest to deactivate a purported botnet army that is believed to be composed of thousands of compromised PCs. Microsoft will now be able to disable hundreds of Internet addresses linked to the network of corrupted computers, which is reportedly operated by 27 unnamed defendants. [From: FOX News]
  • While Verizon and AT&T are still waging their incessant 3G ad battle, Sprint is focusing on 4G and the future. The company says that beginning in 2010 its 4G WiMAX service will be available in "many" markets, including Boston, New York and San Francisco. [From: Engadget]

Tags: botnet, gender marketing, GenderMarketing, lady gaga, LadyGaga, Microsoft, morningxtra, palm, sprint, top, verizon, vevo

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